Job description
Title: Content Marketing Manager
Location: Remote, US-only
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket’s proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the role
InMarket is seeking an experienced Content Marketing Manager to join our fast-growing marketing team to support our content marketing strategy, inclusive of white papers, insights reports, case studies, blogs, social posts, and more.
As a Content Marketing Manager at InMarket, you will plan, write, and manage content deployment across products, verticals, and channels—helping elevate InMarket’s content strategy to drive increased brand awareness, product adoption, and sales growth.
Your daily impact as a Content Marketing Manager
- Create surveys, analyze data, and write quarterly and seasonal InMarket InSights reports, infographics, and supporting collateral (landing pages, email campaigns, social media, etc.)
- Support the development and management of our client-facing collateral and case studies, ensuring all content remains refreshed and up to date.
- Own the creation and deployment of our social media campaigns; regularly develop and maintain performance metric reports for both paid and social media.
- Maintain and regularly audit our Highspot content management system.
- Own the management of our Hubspot CRM, inclusive of developing email campaigns, landing pages, and performance reports for all InMarket content.
- Support the content marketing team in the deployment of our thought leadership and insights reports.
- Manage and implement regular InMarket website updates.
Your Experience & Expertise
- 3 - 5 years of experience in content marketing, preferably within Data, AdTech, a DSP/DMP, or Enterprise SaaS
- Strong verbal & written communication skills
- Very comfortable working in Microsoft Office and Google Suite, specifically PowerPoint/Slides and Excel/Sheets
- Experience with social media in a B2B organization
- Solid knowledge of website analytics tools
- Experience with marketing automation and CRM tools
- Experience with Hubspot, Sprout Social, WordPress, and SFDC is a plus
- Great time-management skills and attention to detail
- Great interpersonal and communication skills
- Sense of ownership and pride in your performance and its impact on the company’s success
Benefits Summary
- Competitive salary, stock options, flexible vacation
- Medical, dental, and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (Within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont and Massachusetts the targeted base salary range for this role is $75,000 -$85,900.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
