Senior Content Strategist

Job description

iPullRank is an eleven-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We’re not here to follow trends—we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don’t just compete but dominate.

Our Values: PROUD

At iPullRank, we live by our values:

• Proactive: We don’t wait for problems—we solve them.
• Reliable: When we commit, we deliver.
• Outstanding: We aim for extraordinary, every time.
• Urgent: Everything we do has efficiency and speed
• Disciplined: Your goals are our mission.

These principles shape every decision, every campaign, and every success story.

What We Do

We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it’s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we’re the partner brands trust to stay ahead.

Why Join Us?

At iPullRank, we’re more than an agency—we’re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you’re encouraged to grow, take ownership, and make a real impact. We’re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.

We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you’re not just filling a role—you’re shaping your career and redefining what’s possible in marketing.

If you’re ready to take on meaningful work with a team that challenges and inspires, we’d love to hear from you.

Position Description

iPullRank is looking for a Senior Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy for an industry-leading financial services company and will work with other team members to execute on content campaigns and ensure that content objectives are being met. This role will complete content audits and develop keyword research. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. You will lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance.

This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. This job may be hybrid or remote. Salary range: $90-110K

What You’ll Do:

• Develop multi-channel Content Strategy for a major home lending company to inform client content creation efforts that align with their business goals

• Lead Content Strategy from client approval to reporting

• Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers

• Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.

• Perform extensive content audits

• Lead ideation sessions for content creation

• Work with other teams and manage projects to completion

• Present content reporting and provide strategic recommendations based on performance and business goals

• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results

• Write user stories to inform user experience and development

• Develop models and specifications for metadata and taxonomy

• Work with the SEO, Research & Analytics team to design and execute tests and optimize strategy based on performance

• Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content

• Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

• 6-8 years of experience in a similar content strategy position

• Expertise in SEO, GEO and performance-based content marketing

• Expertise in content pillar/cluster strategies and how content contributes to the customer journey

• Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings

• Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media

• Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories

• Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides

• Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way

• Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog

• Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)

• Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies

• Experience leveraging market segmentation in the development of Content Strategy

Skills of interest:

• Experience working in an agency environment

• Experience with content-focused link building strategies

• Experience with a variety of Content Management Systems

• Experience with analytics platforms (GA4, GSC, Adobe, Amplitude)

• Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

• Competitive salaries commensurate with experience

• 100% Medical, Dental, and Vision insurance

• 3 weeks of vacation

• Paid sick days and holidays