Job description
About us
Avara builds innovative products leveraging blockchain technologies. Avara’s suite includes the Aave Protocol, along with the native stablecoin GHO, Lens, an open social network, and Family, a design-first mobile crypto wallet. Avara’s vision is to build a people-powered internet that benefits all.
Our culture
Having cultivated a thriving, collaborative culture, our team is kind, welcoming and passionate about what we are building. We celebrate differences and seek to develop and retain the most talented people from a diverse candidate pool from all over the world. No matter where you are based, no ghost will be left behind and we appreciate every moment we get to work and have fun together.
About the role
We’re looking for a Senior Content Writer who has a strong background in fintech or consumer apps and knows how to communicate complex ideas in a clear, relatable way for a broad audience. In this role, you’ll help shape how Avara shares its vision, products, and stories with the world by creating engaging content that builds trust and reinforces our voice across every channel.
You’ll lead the development of marketing copy for product launches, daily social content, and strategic campaigns that connect with everyday users, partners, and the wider market. This role sits within the Marketing team at Avara and works cross-functionally with Product, Design, Engineering, and Growth.
How you can make an impact:
- Craft high-impact marketing copy for product launches, including social posts, blogs, email campaigns, and in-app copy that inform and inspire the Avara community.
- Develop social-first ideas that drive daily conversation and amplify major announcements.
- Generate campaign concepts and content ideas that build awareness and encourage community participation across Avara’s owned and earned channels.
- Collaborate closely with product, design, engineering, and growth teams to develop clear, compelling messaging that explains new launches and features.
- Use performance data and audience insights to refine topics, formats, and distribution strategies so content resonates with the right audience.
- Monitor market trends and competitor activity to keep Avara’s product positioning sharp and differentiated.
- Maintain and evolve the Avara brand voice to ensure consistency and alignment across everything published.
Let’s connect if:
- You have 5+ years of experience in content strategy, editorial, or social copywriting - ideally in fintech companies or consumer apps.
- You bring strong creative instincts and know how to generate ideas that spark conversation and drive action.
- You have a proven ability to translate complex, technical ideas into clear, user-first writing.
- You demonstrate excellent storytelling and communication skills, connecting product benefits to what people actually care about.
- You take editorial ownership - self-editing, peer-editing, and helping maintain our voice and tone across channels.
- You bring an analytical mindset, knowing how to use social analytics and audience insights to sharpen your copy and iterate on what works.
- You take a proactive approach, managing your own queue, prioritising requests, and spotting opportunities to improve or expand our content.
Haven’t quite met all the criteria? Let’s not miss out on the chance to speak. Whilst you might not meet every single requirement, you might bring other, more exciting skills to the companies!
Equal opportunity statement: Avara celebrates diversity and view each and every team member as a separate individual with their own unique identity. No matter your race, religion, gender, ethnicity, age, (dis)ability, sexual orientation or even the wallet you use, we welcome you at Avara. As an equal opportunities employer, we take accountability and believe in everyone’s potential to build, create and inspire changes. With a mission to build a diverse workforce, we are proud to foster a working environment in which everyone can feel safe and valued for who they are.
