Job description
About us
Avara builds innovative products leveraging blockchain technologies. Avara’s suite includes the Aave Protocol, along with the native stablecoin GHO, Lens, an open social network, and Family, a design-first mobile crypto wallet. Avara’s vision is to build a people-powered internet that benefits all.
Our culture
Having cultivated a thriving, collaborative culture, our team is kind, welcoming and passionate about what we are building. We celebrate differences and seek to develop and retain the most talented people from a diverse candidate pool from all over the world. No matter where you are based, no ghost will be left behind and we appreciate every moment we get to work and have fun together.
About the role
We’re looking for a Growth Marketer to help drive user acquisition, retention, and engagement for Avara’s expanding product ecosystem. If you’ve helped scale user bases at high-growth consumer apps - like a fintech disruptor or a gaming product with millions of users - this role will put your skills to work on meaningful, high-impact challenges.
You’ll join our growing Marketing team, report to the VP of Marketing, and work cross-functionally with Product, Growth, Customer Support, and Design. Your mission: design, run, and scale experiments that connect Avara’s products with millions of people worldwide.
How you can make an impact:
- Design, execute, and optimise growth campaigns that drive user acquisition, activation, and retention.
- Develop and run experiments across paid and organic channels, including social, search, lifecycle, referrals, and partnerships.
- Bring best practices from high-growth consumer apps to test funnels, landing pages, onboarding flows, and engagement campaigns.
- Collaborate closely with Product and Growth teams to identify opportunities, define hypotheses, and implement growth loops.
- Own performance tracking and reporting - measure results, share insights, and prioritise what to scale.
- Partner with Content, Social, and Design to deliver growth touchpoints that are on-brand, compelling, and conversion-optimised.
- Stay plugged in to growth trends from leading fintech and gaming brands to inspire fresh ideas.
- Build and maintain relationships with strategic partners and communities that can amplify Avara’s reach.
- Maintain a test-and-learn mindset, constantly pushing for experimentation and iteration.
Let’s connect if:
- You have 3–5 years of experience in growth marketing or user acquisition for high-growth consumer apps - ideally fintech or mobile gaming.
- You deeply understand how to design and optimise funnels that convert and retain users at scale.
- You have hands-on experience with digital channels - paid social, search, email, lifecycle, and referral programs.
- You’re data-driven, fluent in using analytics tools, and comfortable owning KPIs and reporting.
- You know how to run A/B tests, analyse results, and make quick, confident decisions on what to keep, kill, or scale.
- You collaborate well with Product, Engineering, and Creative teams.
- You thrive in fast-paced environments and are excited to wear multiple hats as part of a growing team.
- You’re curious, experimental, and driven to find creative ways to grow user adoption.
Haven’t quite met all the criteria? Let’s not miss out on the chance to speak. Whilst you might not meet every single requirement, you might bring other, more exciting skills to the companies!
Equal opportunity statement:
Avara celebrates diversity and view each and every team member as a separate individual with their own unique identity. No matter your race, religion, gender, ethnicity, age, (dis)ability, sexual orientation or even the wallet you use, we welcome you at Avara. As an equal opportunities employer, we take accountability and believe in everyone’s potential to build, create and inspire changes. With a mission to build a diverse workforce, we are proud to foster a working environment in which everyone can feel safe and valued for who they are.
