Job description
About us
Avara builds innovative products leveraging blockchain technologies. Avara’s suite includes the Aave Protocol, along with the native stablecoin GHO, Lens, an open social network, and Family, a design-first mobile crypto wallet. Avara’s vision is to build a people-powered internet that benefits all.
Our culture
Having cultivated a thriving, collaborative culture, our team is kind, welcoming and passionate about what we are building. We celebrate differences and seek to develop and retain the most talented people from a diverse candidate pool from all over the world. No matter where you are based, no ghost will be left behind and we appreciate every moment we get to work and have fun together.
About the role
We’re looking for a crypto forward Social Media Manager to join our growing marketing team within the Marketing & Growth department and report directly to the VP of Marketing. In this role, you’ll own the strategy and daily execution of Avara’s social channels for multiple products - growing our reach, driving engagement, and amplifying major announcements and partnerships. You’ll work closely with Growth, Product, Communications, and Design teams, and collaborate with a dedicated Content Creator (who will be hired alongside this role) to plan, refine, and deliver engaging social content that keeps Avara’s voice relevant, trusted, and ahead of the curve in the crypto space. You’ll work with major platforms, including TikTok and Instagram.
How you can make an impact:
- Support the VP of Marketing in crafting and implementing comprehensive social media strategies and policies across multiple Avara products.
- Design, manage, and optimize multi-channel social media campaigns, ensuring clear execution against strategic objectives and maintaining a well-organized content calendar.
- Coordinate closely with the Content Creator to plan and deliver high-quality short-form posts, produce video content and threads that drive engagement, especially around launches, news, and key initiatives.
- Collaborate with a designer to ensure all social media assets are on-brand, visually compelling, and strategically aligned with campaign goals and Avara’s overall identity.
- Adapt copy and assets as needed to fit platform best practices, optimising posts for reach and engagement.
- Plan and manage daily posting schedules, collaborating with internal teams and external partners to deliver timely, social-first content.
- Stay responsive to emerging trends, memes, and cultural narratives - knowing when to jump in and how to do it in a way that feels authentic, native, and on-brand.
- Build and maintain strong community relationships by actively managing direct messages, tags, and real-time audience engagement.
- Analyse and report on campaign performance, reach, engagement metrics, and community sentiment to inform future social strategies.
- Keep internal teams up to date on social media best practices to ensure everyone represents the Avara brand consistently and effectively.
Let’s connect if:
- You have 3-5 years of experience managing social media for a consumer app brand in fintech, and are an avid social consumer yourself.
- You demonstrate strong copywriting instincts and know how to adapt posts for different channels and contexts.
- You have experience planning and managing social media calendars, scheduling content, and coordinating approvals.
- You’re comfortable working closely with a Content Creator, designers, and external partners to deliver high-quality, channel-ready assets.
- You thrive on real-time engagement - managing DMs, comments, and community tags with a professional, authentic voice.
- You have strong research skills and stay up to date on industry trends and competitor moves.
- You are data-driven and comfortable using analytics tools to track performance, measure impact, and refine strategies.
- You are organized, adaptable, and able to balance multiple channels and projects in a fast-paced environment.
- Fluency in crypto culture is considered a plus - you know the trends, memes, narratives, and how to communicate them authentically.
Haven’t quite met all the criteria? Let’s not miss out on the chance to speak. Whilst you might not meet every single requirement, you might bring other, more exciting skills to the companies!
Equal opportunity statement: Avara celebrates diversity and view each and every team member as a separate individual with their own unique identity. No matter your race, religion, gender, ethnicity, age, (dis)ability, sexual orientation or even the wallet you use, we welcome you at Avara. As an equal opportunities employer, we take accountability and believe in everyone’s potential to build, create and inspire changes. With a mission to build a diverse workforce, we are proud to foster a working environment in which everyone can feel safe and valued for who they are.
