Job description
Are you a results-driven digital marketing professional eager to stay ahead of the curve, particularly with emerging trends in search habits, AI, and LLMs? ReSource Pro is seeking a talented Senior Digital Marketing & Advertising team member to drive significant impact within our dynamic Marketing division. In this role, you’ll be instrumental in boosting revenue and qualified leads through strategic digital initiatives, serving as the go-to expert for SEO/SEM and AI efforts. This is an exciting opportunity to shape our online presence and contribute directly to our growth.
All remote positions are based in the United States,
and candidates must reside within the U.S. to be eligible for consideration.
Your role…
As a Senior Digital Marketing & Advertising Specialist, you will be responsible for utilizing a range of digital marketing tactics, including SEM/PPC, Digital Publications, and LinkedIn Advertising, to achieve our revenue and lead generation goals. You’ll leverage cutting-edge marketing systems like SEMrush, Google Ads and Hotjar to analyze, monitor, and report data, ultimately driving website traffic and increasing conversion rates for our Business Development and Marketing teams.
Within your first year you will…
- Utilize platforms like SEMRush and Google Ads to research opportunities for digital marketing improvements and campaign optimization.
- Conduct keyword research to boost traffic and suggest optimizations for page titles.
- Maintain first-page placement for relevant Google searches and ensure keyword optimization on blogs and the website.
- Execute and monitor digital advertising campaigns across various platforms (e.g., digital publications, social media) to target qualified leads, increase traffic, and improve conversion rates.
- Provide recommendations on adjusting marketing spend based on performance.
- Manage all website development projects, ensuring timelines are met and best practices for SEO, layout, CTAs, and metadata are implemented in collaboration with content, design, and development teams.
- Monitor webpage performance and suggest improvements to enhance site performance, search rank, and domain authority.
- Monitor the corporate website for best practices and report on analytics.
- Run reports from Google Analytics and Salesforce to identify traffic sources and customer pathways.
- Utilize WordPress for content, image, and metadata updates to increase lead visibility.
- Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends.
What you need to be successful…
- Bachelor’s degree in Digital Marketing, Marketing, or a related field.
- 5+ years of experience in Digital Marketing and/or Marketing Communications.
- 5+ years of experience with Google Analytics, Google Adwords, LinkedIn, Search Engine Marketing (SEM), Pay Per Click (PPC), and Search Engine Optimization (SEO).
- 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo.
- Preferred Certifications: Google Analytics and/or Google Adwords certificate.
- Proactive, self-starter, and a strong team player with excellent interpersonal and communication skills.
- Comfortable working with senior leadership and able to manage multiple project deadlines under pressure with a positive attitude.
- Meticulous attention to detail, strong analytical skills, and a curious mindset always seeking to learn and self-improve.
- Solid understanding of marketing campaign elements and brand guidelines.
Your Compensation…
Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position and the salary range for most locations for this role is $44,816-76,076. The salary range may vary based on the specific geographic location in which the candidate resides.
Benefits of Joining Our Team…
- 100% paid employee health insurance on Day 1.
- Eligible for all medical, dental, and vision benefits on Day 1.
- Generous PTO plan with paid holidays + floating holidays.
- Innovation focused work environment that promotes collaboration.
- Opportunity to contribute to the future of a growing, global organization.
Your Interview Process…
To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom.
The standard interview process includes:
1. Behavioral Interview with Talent Acquisition
2. Online talent assessment
3. Hiring Manager interview
4. Stakeholder interview
*Additional interview steps may be added depending on the position or if further evaluation is needed.
Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process.
About ReSource Pro:
Focused exclusively on the insurance industry, ReSource Pro is a trusted strategic operations partner to insurance organizations seeking to increase their productivity and profitability. With a global team of more than 10,000 employees, ReSource Pro operates at the critical intersection of people, process, technology, and data to serve more than 1,800 clients across the carrier, broker, and MGA segments – consistently earning a +96% client retention rate for over a decade. It offers expert advisory services, proven business process management optimization and transformative data and technology solutions. For the 15th time since 2009, it was recognized in 2024 by Inc. 5000 as one of the fastest growing companies in the US.
Equal Employment Opportunity Policy
ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
