Fluency

We founded Fluency in 2017 to build a digital advertising operating system. Our platform centralizes and scales complex paid media portfolios across various channels, including walled gardens and the open web. We combine automation with secure AI to manage campaigns, optimize in real-time, automate budgets, and analyze portfolios. Our system helps agencies, brands, and media companies improve scalability, save time, operate more efficiently, and increase profitability. We use robotic process automation to connect key data sources like CRM and DAM, integrate data, and optimize media plans. Our multichannel management allows users to control platforms like Google Ads and Meta Ads, and programmatic media, all from one place. We offer features such as building localized content and creatives, managing budgets to prevent overspending or underspending, and providing customizable reports and insights. Our system monitors portfolios ²⁴⁄₇, analyzes performance, and automatically creates and distributes reports. It also supports running omnichannel campaigns directly from data sources, linking creative and campaign execution, and simplifying collaboration with local clients. We manage nearly $3 billion in annual media spend and raised $40 million in Series A funding in December 2025.

Our mission is to automate time-consuming digital advertising tasks so teams can focus on strategy, results, and growth. We connect, automate, and scale campaigns by bringing together key aspects of execution: data, creative, inventory, compliance, audiences, and strategy. Our core values are: Be great and inspire each other, Build community, Evolve and innovate constantly, Win as a team, Act without ego.

We are a remote-first organization with employees across over 22 states. Our headquarters are in Burlington, Vermont, where local employees can work from the office if they choose. Our culture puts people first, focusing on supporting and empowering our team members and communities. We foster a close-knit environment that encourages open communication, inclusivity, and a growth mindset. Employees work autonomously while contributing to the team, the organization, and the wider community. We’ve been recognized as a “Best Place to Work” by Ad Age and Built In.

We offer competitive compensation and benefits packages, including a 401k match and health, vision, and dental coverage for employees and their families. Every employee receives stock options. We support professional development with learning resources, platform training programs, and career advancement opportunities. We also provide time off for community volunteering. Our health and wellness benefits include unlimited nutritional counseling, cooking classes, weekly meditation sessions, and company-wide health challenges. We also host an annual summer retreat in Vermont for team connection and celebration. We are an equal opportunity employer, dedicated to building a diverse, inclusive, and supportive workplace.