Job description
Important Information
Location: Costa Rica
Work Mode: Remote
Job Summary
Encora is seeking a hands-on Senior Digital Marketing (15179) to develop and execute Encora’s digital marketing strategy, including paid media and paid social. This role will be responsible for designing and executing a modern digital marketing function from the ground up. The ideal candidate is a self-starter who has successfully built paid media programs from scratch and brings proven expertise in executing effective B2B technology marketing campaigns. You will be responsible for the end-to-end management and execution of Encora’s paid media strategy, bringing strong recommendations and expertise.
Responsibilities and Duties
- Plan, budget, and execute multichannel B2B marketing campaigns across digital, social, and traditional advertising -platforms with primary focus on US and UK markets
- Select and manage the optimal mix of channels including LinkedIn, Google Ads, programmatic display, industry publications, and other relevant B2B touchpoints
- Build and launch effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements.
- Create measurement frameworks to evaluate campaign performance, ROI, and lead quality across all channels
- Manage paid media budget allocation and optimization across channels to continuously improve performance metrics.
- Collaborate with brand, content, and regional marketing teams to ensure campaign consistency and alignment with broader marketing objectives
Qualifications and Skills
- 5+ years of experience in media planning and campaign execution.
- Direct exposure to the US market is essential.
- Hands-on experience with digital channels relevant to B2B technology buyers is highly preferred.
- Proven track record of independently building and executing B2B paid media campaigns across multiple channels.
- Hands-on experience managing LinkedIn, Google Ads, and programmatic display ads is essential. Experience with specialized B2B technology media channels, industry publications, and events is preferred.
- Ability to manage media budgets effectively across channels to maximize ROI.
- Proficient / Fluent English skills - C1.
Required Tools
- Google Ads suite (Search, Display, YouTube, Remarketing).
- Google Tag Manager (GTM).
- Conversion tracking setup (tags, pixels, analytics integrations).
- LinkedIn Ads.
- Social Media Ad Platforms (Meta, Twitter/X, Instagram, etc.).
- ABM platforms (e.g., Influ2, Propensity).
- SEMrush and/or SpyFu for competitive and SEO analysis.
- Google Data Studio / Power BI for real-time reporting.
- Strong expertise in keyword strategy and campaign optimization.
Skills
- Self-motivated with the ability and desire to build processes from scratch.
- Experience marketing cloud, data, and AI services to enterprise audiences.
- Understanding of the digital engineering and IT services competitive landscape.
- Strong analytical and problem-solving skills.
- Experience building in-house paid media capabilities for a growing company.
About Encora Encora is a global company that offers Software and Digital Engineering solutions. Our practices include Cloud Services, Product Engineering & Application Modernization, Data & Analytics, Digital Experience & Design Services, DevSecOps, Cybersecurity, Quality Engineering, AI & LLM Engineering, among others.
At Encora, we hire professionals based solely on their skills and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.
