Job description
BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio.
Our culture of flexibility, trust, and continual learning means you will be recognized for your growth and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.
The Role
The Sr Field & Partner Marketing Manager is responsible for the strategic planning, execution, and optimization of integrated marketing programs across designated regions. This role bridges regional field marketing efforts with partner marketing strategies to drive demand generation, accelerate the pipeline, and foster partner engagement. The ideal candidate is a strategic thinker with a hands-on approach, experienced in working cross-functionally with sales, channel, and marketing teams in fast-paced, B2B environments—ideally within cybersecurity or high-tech industries.
What You’ll Do
- Develop and execute regional marketing plans that align with global and regional business goals, focusing on both field and partner channels.
- Collaborate closely with sales and channel teams to identify opportunities, set priorities, and create marketing programs that generate and accelerate the pipeline.
- Design and manage co-marketing initiatives with key partners, including joint events, digital campaigns, and content syndication.
- Track, analyze, and report on campaign performance metrics (e.g., MQLs, SQLs, ROI), using insights to optimize future initiatives.
- Customize global campaigns and content for local market relevance, ensuring cultural and business appropriateness.
- Manage marketing budgets for the region, including MDF (Market Development Funds) usage and reporting
- Represent marketing in regional business reviews and planning sessions, advocating for regional needs and providing feedback to central teams.
- Maintain strong partner relationships and serve as the primary marketing contact for strategic alliances in the region..
What You’ll Bring
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 7+ years of experience in B2B marketing, including at least 3 years in field and/or partner marketing roles.
- Proven track record of building and executing successful regional marketing programs that drive measurable business results.
- Strong understanding of channel ecosystems and partner co-marketing strategies.
- Excellent project management and communication skills.
- Comfortable working in a matrixed, fast-paced, and global environment.
- Proficient with marketing tools such as Salesforce, Marketo (or other MAPs), and project management platforms.
Nice To Have
- Experience in the cybersecurity or enterprise software industry.
- Familiarity with key partner types (e.g., MSSPs, VARs, GSIs) and their go-to-market motions.
- Knowledge of regional market dynamics (e.g. North America-specific trends).
- ABM (Account-Based Marketing) or customer advocacy program experience.
Better Together
Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.
We take care of our employees so they can take care of our customers. Customers who come from all walks of life are just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.
About Us
BeyondTrust is the global identity security leader protecting Paths to Privilege™. Our identity-centric approach goes beyond securing privileges and access, empowering organizations with the most effective solution to manage the entire identity attack surface and neutralize threats, whether from external attacks or insiders.
BeyondTrust is leading the charge in transforming identity security to prevent breaches and limit the blast radius of attacks, while creating a superior customer experience and operational efficiencies. We are trusted by 20,000 customers, including 75 of the Fortune 100, and our global ecosystem of partners.
Learn more at www.beyondtrust.com.
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