Job description
At Docker, we make app development easier so developers can focus on what matters. Our remote-first team spans the globe, united by a passion for innovation and great developer experiences. With over 20 million monthly users and 20 billion image pulls, Docker is the #1 tool for building, sharing, and running apps—trusted by startups and Fortune 100s alike. We’re growing fast and just getting started. Come join us for a whale of a ride!
At Docker, we simplify the lives of developers who are building world-changing apps. As a Senior Field Marketing Manager, you will play a pivotal role in accelerating pipeline creation and conversion by designing, executing, and scaling global programs and campaigns in close partnership with Sales, Customer Success, Growth Marketing, and Partner teams.
You’ll own and evolve the strategy and execution of key integrated programs like webinars, field events, ABM-style plays, and partner-led activities — all with the goal of driving demand and delivering measurable business impact.
This is a high-impact senior individual contributor role on our Growth Marketing team, ideal for someone who thrives in a fast-paced, collaborative environment and has a passion for building programs that drive real results.
Responsibilities
Drive pipeline growth through global field marketing programs: Own the strategy, planning, and execution of high-impact, scalable programs such as executive roundtables, partner events, webinars, and partner-led field initiatives. Collaborate with Sales, CS, Growth, and Partner Marketing to ensure alignment and measurable impact on pipeline.
Support event strategy, execution & performance: Support the events strategy and logistics for Docker-led and third-party events (virtual, in-person, hybrid), with a laser focus on lead generation, acceleration, and conversion. Ensure flawless execution while integrating each event into the broader marketing campaign architecture.
Collaborate on partner marketing initiatives: Lead and support joint field and partner events, co-branded campaigns, and ecosystem programs that drive shared pipeline and customer engagement. Work closely with the Partner Marketing team to ensure alignment with partner priorities and execution excellence.
Partner cross-functionally with Sales, CS, Partner team, Events, and Growth Marketing: Serve as one of the strategic partners to our GTM leaders by delivering programs tailored to their pipeline and customer expansion goals. Work alongside the Integrated Campaign Managers to translate business objectives into integrated marketing strategies that span lifecycle stages, personas, and buying groups.
Campaign integration & program orchestration: Ensure all field marketing programs are tightly integrated into global and partner-driven integrated campaigns. Partner with the campaigns and content teams to surface messaging and content that resonates with specific audiences and buying stages.
Scale repeatable programs globally: Develop playbooks and toolkits that enable partner and sales teams to execute scalable “events-in-a-box” and repeatable pipeline plays.
Qualifications
8+ years of experience in Field Marketing, Demand Generation, or Integrated Campaigns at B2B SaaS companies, ideally with a PLG and Sales-led motion
Proven success in leading high-performing marketing programs that deliver pipeline and revenue
Strong project management and cross-functional collaboration skills
Experience running and optimizing partner event programs (virtual, in-person, hybrid)
Familiarity with Salesforce, marketing automation platforms (e.g., Marketo), and ABM tools (e.g., 6sense)
Ability to think strategically while executing tactically; thrives in both strategy sessions and program execution
Comfortable working closely with Sales and Customer Success teams — you speak their language and align quickly to their goals
Data-driven mindset with a strong focus on pipeline outcomes, reporting, and attribution
Excellent verbal and written communication skills
Bonus: Experience collaborating with Partner Marketing teams to plan and execute joint programs or ecosystem events
First 30 Days
Ramp quickly on Docker’s integrated campaign strategy, lifecycle marketing programs, and GTM priorities across self-service and sales-led motions.
Build relationships with key global stakeholders across Campaigns, PMM, Sales (AMER, EMEA, APAC), Partner Marketing, and Product.
Audit current global campaign activations and regional field marketing programs, surfacing what’s working and where gaps exist.
Align with Sales and Marketing leadership on FY25 pipeline targets and regional execution opportunities.
First 60 Days
Begin driving regional execution of active global campaign plays with tailored, persona-relevant messaging across developer, enterprise, and partner segments.
Activate high-impact field programs in collaboration with Sales, prioritizing markets and accounts aligned to strategic pipeline goals.
Collaborate with Partner Marketing to launch or scale co-marketing initiatives that support tech ecosystem launches and pipeline acceleration.
Define a scalable field marketing engagement model that supports campaign agility and partner amplification globally.
First 90 Days
Launch integrated field campaigns that tie into Docker’s core platform value and secure software supply chain narratives.
Operationalize performance measurement and reporting across regions—tracking MQLs, pipeline, partner-influenced metrics, and regional lift.
Introduce experimentation into field programming (e.g., developer-first events, ABM-style experiences, partner-led activations).
Deliver a strategic QBR-style recap to Marketing and Sales leaders outlining early wins, insights, and global field execution priorities for the next two quarters.
One-Year Milestones
Deliver consistent, measurable pipeline growth through globally orchestrated, regionally executed field programs across all major GTM regions.
Build and institutionalize a repeatable field marketing framework for global campaign execution, aligned to PLG and sales-assisted growth.
Deepen strategic alignment between Field Marketing, Partner Marketing, and Global Sales to accelerate account progression and regional expansion.
Be recognized as a force-multiplier across Docker’s GTM org — enabling Sales, elevating partner impact, and driving regional resonance at scale.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 13, 2024.
Please see the independent bias audit report covering our use of Covey here.
Perks (for Full-Time Employees Only)
Freedom & flexibility; fit your work around your life
Designated quarterly Whaleness Days
Home office setup; we want you comfortable while you work
16 weeks of paid Parental leave
Technology stipend equivalent to $100 net/month
PTO plan that encourages you to take time to do the things you enjoy
Quarterly, company-wide hackathons
Training stipend for conferences, courses and classes
Equity; we are a growing start-up and want all employees to have a share in the success of the company
Docker Swag
Medical benefits, retirement and holidays vary by country
Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.
Due to the remote nature of this role, we are unable to provide visa sponsorship.
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