Job description
Why CBT Nuggets is a great place to work:
Work from anywhere. While we have an office in Eugene, Oregon, the majority of our team works remotely throughout the United States.
We take work-life balance seriously. You’ll work hard at CBT Nuggets, but you’ll also have plenty of time to relax and recharge. We recognize the importance of spending time with your family and friends — and having time for your hobbies and passions.
Enjoy creative freedom. Got ideas that could benefit our learners and organization? We embrace innovation. We are always open to new ideas — and welcome them from everyone on our team.
Get involved in great causes. NuggetLove, our charitable arm, is committed to making a difference. We support a wide range of issues ranging from education to social justice to supporting military personnel who are transitioning to civilian life.
SCOPE & GENERAL PURPOSE OF JOB
The Senior Manager, Growth Marketing is responsible for optimizing the full marketing-to-sales pipeline — leading our efforts to generate leads, nurture prospects, and convert them into customers. Reporting to the Director of Marketing, you’ll develop and execute growth-focused strategies that drive measurable results across email, automation, social media, and inbound marketing programs.
This role oversees two direct reports (our Social Media Manager and Inbound Marketing Manager) and works closely with our Senior Manager of Content Marketing to align messaging, campaigns, and performance goals. You’ll own the systems, workflows, and campaigns that fuel our lead gen engine.
WHO ARE YOU?
- You’re a strategic thinker who loves a good spreadsheet just as much as a strong subject line. With a background in email marketing and marketing automation, you’re data-driven and thrive on optimizing the customer journey — from awareness to MQL.
- You bring senior-level consulting or in-house experience to the table and are just as comfortable in the weeds as you are setting vision. You’ve managed campaign calendars, built out automated nurture flows, and know what it takes to drive demand in a complex sales environment. You’re proactive, collaborative, and ready to lead a small team toward big growth.
MEASURES OF SUCCESS: Maintain and grow metrics in the following areas
- MQL volume and conversion rate
- Email engagement and lead nurture effectiveness
- Social media engagement and referral traffic
- Growth in lead quality, pipeline velocity, and contribution to revenue
PRIMARY RESPONSIBILITIES
Lead Generation & Pipeline Optimization
Own the strategy and execution for multi-channel lead generation efforts, including email, paid social, and content-driven campaigns
Monitor and improve conversion rates at each stage of the funnel
Partner with Sales to ensure alignment on lead quality and qualification
Email Marketing & Automation
Lead our email strategy across lifecycle, nurture, and promotional campaigns
Oversee campaign execution in Klaviyo, including segmentation, A/B testing, and reporting
Manage lead scoring and automated workflows between Klaviyo and Salesforce
Team Leadership & Collaboration
Manage and mentor your vertical’s team members: Social Media Manager and Inbound Marketing Manager
Partner with colleagues within Marketing, Design, Sales, and Leadership to align messaging, campaigns, and lead gen priorities
Collaborate with our Learning Content and Learner Facing Teams (Support, Coaching) to support key launches and promotions
Growth Strategy & Analytics
Analyze performance metrics and present key insights and optimizations to the marketing team and leadership
Maintain dashboards and monthly reports on campaign effectiveness and funnel health
Stay current on digital trends, tools, and best practices for B2B growth
Platform Management & Optimization
Own marketing automation infrastructure (Klaviyo + Salesforce integration)
Recommend improvements to tech stack, integrations, and reporting tools
REQUIRED SKILLS & EXPERIENCE
- 5–7+ years of experience in B2B marketing with a strong focus on growth, email, and automation
- Proven experience owning the marketing-to-sales funnel and driving measurable pipeline growth
- Advanced knowledge of Klaviyo and Salesforce (including campaign tracking and reporting)
- Previous experience managing direct reports and cross-functional projects
- Comfortable with analytics platforms, A/B testing, and data-informed decision-making
- Exceptional written and verbal communication skills
- Ability to balance strategic thinking with day-to-day execution
BONUS POINTS IF YOU HAVE
- Experience working in EdTech, SaaS, or IT training environments
- Familiarity with attribution models, UTM tracking, and lead scoring strategies
- Hands-on experience with LinkedIn Ads or paid social media campaigns
- Remote work experience and comfort with asynchronous collaboration with colleagues across time zones.
COMPENSATION & BENEFITS
- This position is a full-time (40 hours per week) salaried position, exempt under the Fair Labor Standards Act.
- Salary range: $95,000 - $115,000 depending on experience and skill level
- Generous employee benefits
CBT NUGGETS MISSION
To continually improve the effectiveness of learning.
CBT NUGGETS BRAND COMPONENTS:
Position: The distinct point of difference our brand holds in the minds of our target audience.
- IT training you can trust.
Personality: The human traits that describe our brand as if it were a person.
-Passionate, empathetic, and accountable.
Promise: The consistent experience we commit to providing at every touchpoint.
- Learner First
Interviewing Tips
What you say doesn’t matter nearly as much as what you do. Prove to us that you have passion, attention to detail, a good work ethic, and are an independent thinker through your preparation for the interview. Imagine yourself as already having the job and focus on telling us how you will help CBT Nuggets accomplish its mission with your help.
Sign up for the free trial and learn about the CBT Nuggets offering. Every teammate at CBT Nuggets has to understand our customer and our product. Prepare as if you’re already on the team.
Don’t be nervous, there’s no reason to be. If you feel nervous, channel that energy into better use.
Smile, and enjoy the process.
Third-Party Solicitation
Headhunters and recruitment agencies may not directly submit applications for this job posting and are expressly prohibited from reaching out directly to any hiring managers or department heads via phone, email, LinkedIn, or other means of communication. All applications must be submitted directly by the job applicant.”
Equal Opportunity/Affirmative Action Employer
CBT Nuggets provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender (sex), gender identification or expression, sexual orientation, marital status, national origin, age, veteran status, disability, genetic information, height, weight, physical appearance, hairstyle, need for reasonable accommodations, pregnancy, childbirth, lactation or familial status. In addition to federal law requirements, CBT Nuggets complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has employees. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
CBT Nuggets expressly prohibits any form of workplace harassment based on race, color, religion, gender (sex), gender identification or expression, sexual orientation, marital status, national origin, age, veteran status, disability, genetic information, height, weight, physical appearance, hairstyle, need for reasonable accommodations, pregnancy, childbirth, lactation or familial status. Improper interference with the ability of CBT Nuggets’ employees to perform their job duties may result in discipline up to and including discharge.
CBT Nuggets provides reasonable accommodations for qualified individuals who need accommodation for medical or religious reasons, as provided by law, in regards to candidate selection, job assignment, compensation, training, benefits, promotion, discipline, and termination, unless doing so would result in an undue hardship to CBT Nuggets. The Company is committed to engaging in an interactive process for qualified individuals seeking reasonable accommodations as provided by law.
CBT Nuggets actively maintains and regularly updates its Affirmative Action Program.
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