Job description
About us
TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home,The Healthy, and The Pet Collective, is powered by content that’s inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com.
About the role
The position of Senior Manager, International Programmatic Partnerships will play an important role in managing & growing TMB’s revenue across key territories outside of the US, Canada and Latin America. You will maximize programmatic opportunities for our CTV in EMEA and APAC with existing and prospective programmatic demand partners, agencies and platforms. This role requires close partnership and collaboration with external partners but also internal stakeholders, including Programmatic, Yield management, Ad Operations, Marketing, Finance and Product Management.
About you
This role combines business development sensibility with programmatic ad operations ability. You like meeting, identifying and developing new partners/relationships in the programmatic ad space as well as identifying new FAST platforms. The ideal candidate is a CTV (FAST and Video Apps) Ad Tech professional with experience working with market leading Programmatic partners and FAST Platforms. We’re looking for an individual that is keen on making a meaningful impact in the space and has the willingness and drive to not only learn from the team but grow within it.
Location
London, UK (Remote)
Primary Responsibilities:
- Develop and maintain relationships with TMB’s existing external programmatic partners (SSPs, DSPs, aggregators, ad servers, and other platforms) across EMEA, LATAM, and APAC
- Develop and maintain relations with TMB’s existing Intl FAST Platform partners; identify new Int’l platforms to broaden our distribution footprint
- Identify new programmatic partners and successfully onboard them into our tech stack
- Identify agencies that can help us sell in the Intl markets especially where we don’t have representation
- Communicate directly with clients, internal teams, and platform partners as necessary on programmatic implementation/performance
- Work with Ad Operations to proactively address any technical issues and implement solutions and fixes as needed
- Proactively monitor international performance and report back to internal stakeholders regarding performance and areas for improvement
- Evangelize TMBs content to programmatic partners, including but not limited to presenting to their Demand/Ad Sales teams
- Identify PMP opportunities with DSPs and/or agency/brands direct, and implement these in our PMP platform of choice
- Represent the voice of our clients to help shape product enhancements internally and become an expert on our International programmatic offering
Desired Skills and Experience
- 6+ years of Programmatic experience from either a Publisher or Tier 1 SSP
- Previous Ad Operations experience is preferred
- Experience with CTV Ad Servers like SpringServe, Publica, Freewheel
- In-depth knowledge of advertising technology (oRTB, ad networks, media, ad serving, SSAI) and familiarity the CTV and Streaming TV ecosystem
- Deep understanding of advertising campaign management, including strategies, tactics, execution, and reporting
- Demonstrated success at working with cross-functional teams and building strong relationships internally and externally
- Proven track record of client customer success, stakeholder management and ability to drive incremental revenue through operational efficiencies
- Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized solutions. Experience with STAQ, DV or similar platform preferred
- The ability to communicate effectively with internal and client-facing audiences
- Well-developed Microsoft Office product suite skills and advanced Excel and analytical skills required
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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