Senior Manager, Marketing Operations & Analytics

Job description

Senior Manager, Marketing Operations & Analytics

In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.

At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact. If that sounds like an exciting opportunity, we want to hear from you!

RapidSOS is an intelligent safety company that harnesses artificial and human intelligence to fuse life-saving data from 600M+ connected devices, apps, and sensors from 200+ global technology companies to over 22,000 public safety agencies in six countries. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most. Learn more at www.RapidSOS.com.

What this role is about:

RapidSOS is seeking a highly skilled and self-starting Sr. Manager of Marketing Operations & Analytics to join our rapidly scaling marketing team. This pivotal role will be instrumental in evolving our Go-To-Market (GTM) operations infrastructure and ensuring that our aggressive growth targets are met with robust, data-driven strategies and efficient processes. You will be a critical leader in optimizing our martech stack, owning our marketing analytics, and driving the adoption of automation and AI to enhance the performance of our revenue-focused teams. While the primary focus is on marketing operations, this role will also support and optimize post-sales customer engagement functions, contributing to operational efficiency across the entire customer lifecycle. We are looking for someone with a proven track record of rolling up their sleeves and getting into the technical details, balancing strategic vision with hands-on execution.

What you’ll do:

• Lead Day-to-Day Marketing Operations & Strategic Evolution: Manage and optimize daily marketing operations, while strategically contributing to the evolution of our broader revenue operations infrastructure. You will act as a strategic partner to the CMO and the Revenue Marketing leader, translating business objectives into actionable marketing and customer success operations strategies and roadmaps. This role requires a balance of strategic thinking and deep dives into technical execution to solve problems.

• Own Marketing Analytics & Reporting: Be the central owner for marketing analytics and reporting across our enterprise, public safety, and brand initiatives, providing clear visibility into marketing performance, funnel analytics, and investment impact. You will personally develop and maintain comprehensive dashboards and reports, providing actionable insights into campaign performance, customer health, product adoption, and ROI across the entire customer lifecycle.

• Drive Systems Integrations & Optimization:

  • Serve as the primary owner of our Marketing Automation Platform (HubSpot), managing its integration with Salesforce to ensure seamless bi-directional data flow and resolve existing sync issues. You will be responsible for the technical build, deployment, and ongoing troubleshooting of these integrations.
  • In partnership with our Sales Operations team, you will be responsible for the  marketing components of the lead-to-revenue process. This includes oversight of lead routing and sales handoff, campaign operations and attribution, as well as both ad hoc and ongoing reporting needs related to the lead and opportunity lifecycle.
  • Partner with Marketing and Customer Experience (CX) on the adoption of our CX/PX platform, Gainsight.
  • Improve sales and marketing’s adoption of our sales engagement platform, Apollo.
  • Facilitate the hands-on integration of marketing data into our larger enterprise architecture and FP&A efforts, utilizing platforms like Abacum and Data Bricks.
  • You will actively identify and implement new tools and technologies as needed to enhance capabilities and efficiency across marketing and customer success.

• Assess and Implement Automation & AI: Proactively identify gaps and opportunities within our GTM operations to leverage automation and AI for improved efficiency and performance across revenue-focused teams. Champion the hands-on adoption and implementation of AI and automation solutions to streamline marketing processes, improve targeting, enhance customer experience, and boost overall operational efficiency.

• Martech Stack Ownership & Enablement: Partner with the Revenue Marketing leader to own the martech stack, including personally optimizing the adoption and enablement of existing tools and leading the setup and integration of new technologies.

• Develop and Maintain Documentation: Create and maintain comprehensive documentation for marketing processes and systems.

• Collaborate on Roadmap Execution: Be deeply involved in the tail end of our engagement with CS2, a world-class GTM operations consultancy, and take direct ownership of managing and implementing the infrastructure and roadmap initiatives they are helping to put in place, including areas like campaign operations, SFDC campaign and lead source tracking, and funnel stage definitions.

• Ensure Data Governance: Ensure the accuracy, completeness, and cleanliness of data across all marketing and customer success platforms.

• Cross-Functional Collaboration: Partner closely with Product and Customer Success leadership to ensure seamless integration and alignment across the GTM organization.

• Operational Excellence for Customer Lifecycle: Own and optimize end-to-end processes across the marketing and customer success functions, including lead management, campaign execution, customer onboarding, health scoring, and renewals.

What we’re looking for in our ideal candidate:

• 8+ years of progressive, hands-on experience in Marketing Operations.  Experience in Customer Success Operations roles is a plus. We are looking for individuals who have directly strategized, built, deployed, and troubleshooted complex MOps projects, not just managed teams involved in them.
• Required experience scaling marketing and/or customer success operations functions in a high-growth, venture-backed B2B SaaS or Tech company. Experience in smaller, agile teams where you had direct ownership over a wide range of operational tasks is highly valued.
• Expert-level proficiency with HubSpot, Salesforce, and Gainsight (including creating playbooks, rules, CTAs, health scores, and reporting within Gainsight). Be prepared to discuss the technical challenges you’ve overcome in these platforms.
• Exceptional analytical skills with a proven track record of using data to drive strategic decision-making, extracting insights, and building comprehensive reporting and dashboards. You possess strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations for both marketing and post-sales functions.
• Deep understanding of the B2B marketing and customer lifecycle, including lead management, onboarding, adoption, and retention.
• Proven track record of personally leveraging AI and automation to drive efficiency and scale marketing and GTM operations.
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously and drive them to completion.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.
• A proactive, forward-thinking mindset with a passion for innovation and continuous improvement. You are not afraid to roll up your sleeves to fix issues and are equally comfortable presenting to leadership.
• Inspired by the RapidSOS mission to use technology to build a safer, stronger future and save lives.
• Curious and motivated to continuously learn and adapt to the fast-evolving landscape of operations technology.

What we offer:

• The chance to work with a passionate team on solving one of the largest challenges globally
• Competitive salary and benefits and equity participation
• A dynamic, flexible and fun start-up work environment with a highly talented team

If you’re curious to learn more about RapidSOS, you can check out https://rapidsos.com/blog/

US based roles only

Starting pay for a successful applicant will depend on a variety of job-related factors, which may include experience, relevant skills, training, education, location, business needs, or market demands. The salary range for this role is $140,000 - $160,000. This role will also be eligible to receive equity options.

#LI-Remote / #LI-Onsite / #LI-Hybrid

RapidSOS is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.

Interested in the role but you don’t meet 100% of the requirements? We’d love to hear from you! We encourage you to apply; we’d be excited to see if your unique skill set and experience could be a match.