Job description
iSchool is seeking an experienced Senior Media Buyer (Meta) to lead and optimize our Facebook & Instagram ad campaigns. The ideal candidate will be responsible for developing, executing, and scaling paid media strategies to generate high-quality leads and enrollments for our online coding programs for K-12 students.
Key Responsibilities:
Plan & Execute Paid Campaigns: Launch and optimize Facebook & Instagram Ads to drive traffic, lead generation, and enrollments.
Audience Targeting & Segmentation: Use advanced targeting techniques (custom audiences, lookalikes, interest-based targeting) to reach the right audience.
Budget Management: Efficiently allocate and optimize ad spend to maximize ROI and minimize CPA.
Creative Strategy & A/B Testing: Collaborate with designers and content creators to develop high-converting ad creatives.
Performance Tracking & Optimization: Analyze key metrics (CTR, CPC, Conversion Rates, ROAS) and make data-driven decisions to improve performance.
Retargeting & Funnel Optimization: Implement remarketing strategies to nurture leads and improve conversions.
Competitor & Market Research: Stay updated on the latest trends in Meta advertising and EdTech marketing.
Reporting & Insights: Provide detailed performance reports and recommendations for campaign improvements.
Experience: 3-5 years in Meta (Facebook & Instagram) ad buying, preferably in education, EdTech, or lead generation marketing.
Proven Track Record: Demonstrated success in managing high-budget campaigns with strong ROI.
Platform Expertise: Deep understanding of Meta Ads Manager, Business Manager, and Facebook Pixel.
Analytical Skills: Ability to interpret data, optimize campaigns, and improve ad performance.
Creativity & Copywriting Knowledge: Experience with ad creatives, storytelling, and engaging ad copy.
Sales Funnel Knowledge: Familiarity with lead generation, retargeting, and audience nurturing strategies.
Team Collaboration: Ability to work closely with the design, content, and sales teams.
Preferred Qualifications:
Meta Blueprint Certification is a plus.
Experience in EdTech marketing or direct-to-consumer (DTC) lead generation.
Knowledge of AI-driven ad optimization tools.
Competitive salary + performance-based bonuses.
Flexible work environment (remote/hybrid).
Career growth opportunities in a fast-growing EdTech company.
Ongoing training & professional development.
