Job description
Position Summary
The role of a Senior Buyer, Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation).
This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.
Key Responsibilities
- Independently negotiate media campaigns directly with sales representatives.
- Ownership and management of campaigns.
- Develop a media schedule that satisfies campaign parameters and brand objectives.
- Execute all relevant revisions to the media buy.
- Explore promotional or value-added opportunities where applicable.
- Negotiate compensation as required.
- Proactively advise the team of any variations to execution of media plans.
- In partnership with the media planning team address market concerns, timing, and brand attribution.
- Develop a media schedule that satisfies campaign parameters and brand objectives.
- Prepare and present pre-buy/post-buy reports.
- Conduct third party audits as required.
- Upload media buys and track changes with a high level of accuracy.
- Assisting to solve billing discrepancies/queries and managing the budget control report (BCR) in a timely manner.
- Request submissions for upcoming campaigns from media partners.
- Ensure clear communication with the planning teams (i.e. involvement in briefs).
- Prepare market analyses.
- Provide guidance and direction to the planning teams on buying conditions.
- In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
- Assist with training junior employees on tools and processes.
- Proactively assist with the preparation of media point of views (POVs).
Desired Skills & Experience
- Professional or Educational background in Marketing or Advertising would give leverage to this application.
- Prior experience in planning and/or executing Out-of-Home (OOH) advertising campaigns is an asset
- Ability to negotiate effectively.
- Professional learning agility, with a passion for continuous development.
- Client service oriented.
- Professional analytical and financial acumen.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
- Ability to train and motivate junior employees.
- Proficient with media research tools.
- Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like RBC, Nintendo and Canada Goose.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eightCannes Lions, and a position on WARC’s Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.
What’s in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
