Job description
We are seeking a highly analytical, strategic, and creative Senior Product Marketing Manager to help drive messaging, positioning, and go-to-market strategy/execution for our flagship products: All-Included Care and Navigation. This Senior PMM will play a crucial role in shaping our sales narratives, equipping our Sales team with compelling assets, bringing new products to market, and ultimately accelerating growth for a portfolio of new and established products. The role will be instrumental in translating complex product capabilities into clear, data-driven stories that resonate with prospects and position us as the winning solution.
The ideal candidate for this role has the ability to:
Inform GTM strategy — including product positioning, pricing, and packaging — and our product roadmap by executing effective market and competitive research
Bring our differentiators and value proposition to life by developing foundational product narratives that combine crisp storytelling, compelling visuals, and persuasive data
Increase win rates by tailoring base positioning and sales assets to specific client audiences for high-priority sales opportunities
Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams
This position is ultimately about go-to-market strategy, effective marketing, sound decision making, and relationship-building. You will work closely with the General Management, Sales, Client Success, Analytics, Solutions Consulting, and Consultant Relations teams to achieve your goals.
Responsibilities:
- Market research & competitive positioning:
- Monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of our buyers
- Conduct thorough competitive intelligence gathering and analysis, including documenting details on feature sets and pricing to develop clear competitive positioning and messaging that differentiates our offerings
- Collect, synthesize and share meaningful market insights, creating a closed-loop feedback cycle between sales/account learnings and the GM/product teams
- Sales-focused messaging, positioning & enablers:
- Partner with the Senior Manager, Product Marketing to provide compelling, data-driven base messaging and sales assets — including pitch decks, one-pagers, member stories, and more — for specific customer segments including employers, health plans, and labor and trust
- Partner with Sales and Solutions Consulting to deliver tailored assets for prospect capabilities and finalist meetings to help win new logo opportunities
- Develop base proposal content and provide proposal support for specific new logo deals
- Own market-facing statistics in partnership with the analytics team to tell a powerful story about our product’s value and impact
- Maintain impact analysis tooling to demonstrate quantifiable value for prospects, with partnership from Solutions Consulting, Analytics, and the General Management team
- Maintain internal Confluence pages related to assigned products and features
- Drive and partner on projects that increase team efficiency, and allow us to operate at increasing scale
Required Qualifications:
- 7+ years of experience in product marketing, with a strong focus on prospect sales enablement and new logo acquisition.
- Proven ability to conduct market research, and perform competitive analysis.
- Exceptional analytical skills with the ability to interpret complex data, extract key insights, and tell a compelling story using statistics.
- Demonstrated experience in creating high-quality sales collateral, including presentations, proposals, and other enablement materials.
- Strong project management skills, with the ability to manage multiple projects concurrently and meet tight deadlines.
- Highly organized and detail-oriented with a proven track record of delivering results in a fast-paced environment.
- Proficient in using the Google and/or Microsoft Suite of products
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse audiences.
- Strong interpersonal skills and a proven ability to build relationships and work effectively cross-functionally with sales, product, and other teams.
- Demonstrate a deep understanding of our buyers’ employee healthcare challenges and how to connect them to Included Health products and services that will deliver value.
- Bachelor’s degree in Marketing, Business, or a related field.
Preferred Qualifications:
- Preference for those with experience in digital health and/or employer benefits.
- MBA
The United States new hire base salary target ranges for this full-time position are:
Zone A: $120,050 - $156,070 + equity + benefits
Zone B: $132,055 - $171,677 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health’s commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone’s unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.
In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following:
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off (“PTO”) and Discretionary Time Off (“DTO”)
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
---–
Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.
