Senior Product Marketing Manager

Job description

Company Overview

Mantra Health is an award-winning digital mental health provider on a mission to make evidence-based care more accessible to students. We partner with colleges and universities to offer comprehensive virtual mental health services, including therapy, psychiatry, ²⁴⁄₇ crisis care, emotional wellness coaching, and self-care content.

Our technology solutions seamlessly integrate with campus health systems to enhance student well-being and improve graduation rates. Recognized as a leader in digital mental health, Mantra Health was named a Rising Star by the UCSF Digital Health Awards and won Juniper Research’s Gold Star for Best Digital Therapeutic Solution. Today, our programs support over 900,000 students across 125+ campuses, including Penn State, MIT, and Miami Dade College.

We’ve raised over $34m from leading investors. We’re looking for ambitious, talented, action-oriented individuals to join us in shaping the future of student mental healthcare.

Opportunity for Impact

We are seeking a Senior Product Marketing Manager to lead and execute go-to-market strategies that drive awareness, adoption, and revenue for Mantra Health’s growing suite of offerings. This role is a unique blend of hands-on ownership and strategic influence across multiple teams—including Product, Sales, and Marketing—and plays a critical role in elevating our market presence in higher education and mental health.

As a mission-driven digital health company, our team spans clinical, technology, and business functions. The Sr. Product Marketing Manager will need to navigate complexity and bring alignment across these teams to successfully introduce new products to market, shape compelling messaging, and deliver impactful sales enablement programs.

This position offers a unique opportunity to work directly with Mantra’s Head of Marketing and senior leaders across the organization, while making a measurable impact on the company’s growth trajectory and student outcomes.

What You’ll Do

Go-to-Market Strategy Execution: Own and implement go-to-market strategies for new products, partnerships, and strategic initiatives. Drive awareness, education, and adoption across our buyer personas and target institutions.

Positioning & Messaging Development: Shape and refine Mantra Health’s product positioning and messaging to resonate with university leaders, healthcare administrators, and students. Ensure a consistent, differentiated story across all touchpoints.

Market & Competitive Intelligence: Own our competitive intelligence capability. Conduct deep research to understand the competitive landscape, emerging trends in higher ed and mental health, and the needs of prospective clients. This candidate will also translate customer insights into actionable strategies that inform product and marketing decisions.

GTM Enablement & Collaboration: Develop sales collateral, pitch decks, one-pagers, battle cards, and training materials that equip our sales team to communicate value with clarity and confidence.

Support Account-Based Marketing (ABM): Collaborate closely with Marketing and Sales to align product marketing efforts with targeted ABM campaigns. Contribute strategic messaging, assets, and insights tailored to key accounts and segments, helping drive pipeline and revenue from our most important prospects and accounts.

Cross-Functional Leadership: Serve as a key connector between Product, Sales, Marketing, and Partner Success teams to drive alignment and maximize the impact of product launches and GTM campaigns.

Who You Are

You have 7-9 years of experience in product marketing, ideally within behavioral health. You’ve brought B2B tech-enabled healthcare services and products to market and know how to build compelling positioning and GTM strategies that resonate with decision-makers.

You have experience planning and executing GTM strategies for new launches and high-stakes initiatives. You understand what it takes to move a product from idea to adoption.

You thrive at the intersection of cross-functional teams, bringing together diverse perspectives to drive shared outcomes. You’re a skilled communicator who keeps alignment top of mind.

You take ownership of your work and drive projects to completion. You measure success through outcomes and hold yourself to a high standard of impact.

You excel at synthesizing market research, competitive analysis, and customer feedback into clear, actionable insights that shape strategy and differentiate the brand.

You’ve built tools that make sales teams stronger—from decks and one-pagers to battle cards and onboarding sessions. You know how to translate features into value.

Why Choose Mantra

• Lead the go-to-market strategy for products that directly support the mental health and well-being of over 900,000 students nationwide. This is a wonderful opportunity to shape how universities understand and adopt virtual mental healthcare within a mission-driven, fast-growing company.
• Work directly with Mantra’s Head of Marketing and collaborate with senior leaders across GTM, Product, Sales, and Clinical teams. You’ll gain high visibility and cross-functional experience that accelerates your growth in product marketing, tech-enabled behavioral health, edtech, and higher education.
• Join a values-driven team that’s passionate about student mental health. We thrive on curiosity, transparency, and mutual respect—and we believe our best work happens when we collaborate across disciplines and celebrate each other’s wins.
• Make your mark in a high-impact role with opportunities to lead strategic initiatives, mentor junior teammates, and contribute to shaping our broader marketing function. You’ll be empowered to own big projects and grow with the company as we scale.
• Enjoy a competitive compensation package, including equity, generous PTO, health and wellness benefits, and a remote-friendly work environment that promotes flexibility and balance.

Compensation & Benefits

Compensation: $125,000 - $150,000 base salary plus 15%-20% target bonus.

At Mantra, our distributed team is our secret sauce that allows us to support our mission everyday. We’re collaborative, empathetic, and curious. We take time to celebrate our wins and learn from our mistakes. Each full-time employee at Mantra enjoys:

• Stock Options
• Medical, vision, and dental coverage for employees, spouses, and dependents
• 401(k)
• Flexible work location
• Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
• Inclusive parental leave, equal for all parents
• $1,000 new-parent mental wellness benefit
• Commuter card, if you commute
• Access to One Medical
• Healthcare & Dependent Care FSA

Mantra health is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.