Job description
Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.
At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.
Position Description:
As Senior Product Marketing Manager, you’ll be responsible for product messaging and positioning, GTM launch strategy, and driving product adoption for SMB and consumer product lines. You’ll use your expertise to collect customer insights, craft compelling narratives, develop competitive strategies, and design value propositions for SMB buyers.
This role will report into the Vice President, Product Marketing, and collaborate closely with partners across the Product, Sales, GTM Enablement, and Marketing teams to execute and optimize high-impact go-to-market plans.
If you are excited to break into new market segments, think strategically about product go-to-market, and develop customer-centric storytelling – come talk to us!
Position Duties:
- Conduct market, competitive, and customer research to understand our customers and their context; enable cross-functional partners to act on these insights, inclusive of defining pain points, ideal customer profiles, buyer personas, and winning value propositions.
- Develop positioning based on a deep understanding of customer use cases and product capabilities to differentiate Motus; reinforce our position with messaging, testimonials, data, and other proof points.
- Own go-to-market strategy for consumer and SMB product offerings. Drive product launches, prioritize and enable advocacy channels, partner with the enablement team to equip GTM teams, and optimize marketing plans to drive adoption and retention.
- Inspire and influence cross-functional teams, such as product, demand gen, and sales, to deliver against your go-to-market strategy.
- Communicate opportunities to Senior Leadership with clear direction and understanding of the data driving insights.
Desired Skills & Experience:
- 6+ years of experience in product marketing, marketing, or business strategy roles.
- Experience developing insights for the SMB audience.
- Excellent grasp of both B2C and B2B marketing and product launch strategy.
- A customer-centric attitude that drives you to use insights in crafting messaging, positioning, and product strategy.
- Proven ability to learn quickly, adapt to new challenges, and optimize how work gets done in a fast-paced environment.
- Shown ability to analyze data and translate insight into actions that improve outcomes.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work cross-functionally with and influence collaborators across complementary teams and to adapt to changing priorities.
Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $140,000 - $165,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.
Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.
Motus Benefits:
- Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
- Open Paid Time Off
- Flexible Spending Accounts & Health Savings Accounts
- Motus-Fidelity 401K Plan
- Company-paid Short/Long-term Disability & Basic Life Insurance Plans
- Family Planning and Parenting Support Benefits through Maven
- Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
- $1000 Home Office Reimbursement Program
- $2000 Internal Referral Program
- WorkAnywhere Reimbursement of Internet and Cellular Costs
- 16 weeks maternity and adoption leave
- 8 weeks paternity leave
Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.
Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
