Job description
Thinkific is a learning commerce platform. We unite community, courses, and content with commerce, so experts and teams can create transformative learning experiences to grow their revenue. We build products that create impact and raise the bar on what’s possible through online learning.
Our team of 275+ Thinkers supports customers around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!
We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect
Are you a strong storyteller with a passion for product marketing? We’re looking for a Senior Product Marketing Manager (16-month contract) to join us at Thinkific.
Thinkific is looking for a Senior Product Marketing Manager to join our team on a 16-month maternity leave backfill. This role is focused on supporting our Plus and Enterprise customer segment—fast-growing training companies, associations, and mid-market businesses that use Thinkific to deliver scalable, professional education experiences.
As a strategic partner to our Product, Sales and Customer Success teams, you’ll drive the go-to-market strategy for new and existing products, deeply understand our customers, and shape the product roadmap. You’ll report to the Director of Product Marketing, and collaborate cross-functionally across the org to drive product adoption, inform roadmap decisions, help the entire organization better understand our customers, and deliver measurable business impact.
Your goal will be to conduct competitive analysis, understand market trends, and collaborate with Product to strategize on upcoming development work. Here’s how you’ll accomplish this:
- Be the voice of the customer. Lead customer and market research (including interviews, competitive research, win/loss analysis, and usage data) to uncover insights that influence product strategy and GTM execution.
- Own positioning and messaging. Craft compelling, differentiated messaging for product launches and evergreen adoption, tailored to our Plus/Enterprise ICPs.
- Drive go-to-market success. Plan and execute product and feature launches across Marketing, Sales, and Success—creating campaigns, content, enablement materials and assets that drive adoption and retention.
- Enable internal teams. Equip Sales and Customer Success with the messaging, content, materials and training they need to succeed, from pitch decks to objection handling, competitor battlecards and one-pagers.
- Build strong stakeholder relationships. Collaborate with senior leaders across Product, Revenue Marketing and Sales to align product marketing strategies with broader business goals.
- Influence the roadmap. Partner closely with Product, UX and Engineering to prioritize customer needs, validate opportunities and shape product direction with data and insights.
- Lead cross-functional execution. Manage launch plans, internal readiness and post-launch adoption strategies with precision and care.
The person we have in mind likely:
- Have 5+ years of product marketing management experience in a B2B SaaS environment, ideally focused on mid to up-market or enterprise customers
- Are known for your ability to build trusted relationships across Sales, Success, Product and Marketing leadership
- Have launched new products or features end-to-end and maintained programs that drive long-term adoption
- Are a natural communicator and facilitator, with excellent project management skills and a bias for clarity and alignment
- Can synthesize complex information into clear, actionable insights for multiple stakeholders
- Thrive in a collaborative environment and enjoy leveling up others while continuing to grow your own skills
- Are energized by working on strategic projects with executive visibility and measurable impact
- Loves data and believes strongly in data-driven decision making
- Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business
These things would also be nice, but we think you could learn them on the job:
- Experience enabling Sales and Success teams at a high-growth SaaS company
- Familiarity with tools like Salesforce, HubSpot, WordPress, and customer research platforms
- A background in customer education, learning platforms or the creator economy
The recruitment compensation range for this position is $104,000 - 140,000 CAD
Diversity, Equity, Inclusion and Belonging & Accessibility
This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.
We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.
What you can expect if you join Thinkific:
👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada’s Top Small & Medium Employers!
🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.
💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.
🌴 Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.
🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.
💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.
⬆️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.
🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.
💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!
The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to learn more about the original caretakers of the land that you currently occupy.
