Job description
Knak is a mission-driven company
Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is…
Empowering people to be creative.
That’s why Knak exists.
We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.
Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.
Oh, and we have a bit of fun while doing it, too!
About this Role
As Knak’s Senior Enablement Manager, you’re the engine behind a high-performing, high-confidence revenue team. You sit within the marketing org but move in lockstep with sales, designing and delivering onboarding, training, and enablement programs that turn go-to-market strategy into pipeline, and pipeline into revenue.
Your mission: make every member of the revenue team more confident, capable, and customer-ready. You’ll lead onboarding, product training, and certification programs that ramp new hires quickly and keep experienced reps sharp. You’ll collaborate closely with sales leadership, product marketing, customer success, and RevOps to deliver scalable, repeatable programs that drive consistency and elevate execution.
This isn’t about check-the-box training, it’s about real impact. You’ll ensure every seller and customer-facing teammate has the knowledge, tools, and confidence to tell Knak’s story with clarity and conviction. From first call to closed-won, your work will show up in every conversation that moves the business forward.
You bring structure to chaos, insight to complexity, and inspiration to every touchpoint. If you thrive at the intersection of people, content, and performance and love turning strategy into results, this role is your stage.
Key Responsibilities
- Design and own the end-to-end sales enablement strategy, with a focus on onboarding, certification, and ongoing product training.
- Act as a key liaison between Marketing, Sales, and Product, translating GTM messaging, product launches, and positioning into field-ready content and programs.
- Partner with Sales leadership and RevOps to identify skill gaps, process inefficiencies, performance needs, and technology adoption opportunities, and design enablement programs that accelerate successful rollout and continuous adoption.
- Develop and manage a high-impact onboarding program to accelerate ramp time for new hires across Sales and Customer Success.
- Create and manage scalable certification programs that reinforce messaging, objection handling, product knowledge, and value selling.
- Collaborate with Product Marketing to roll out new features and releases in a way that enables customer-facing teams to confidently speak to value and impact.
- Build and maintain a centralized library of enablement assets including playbooks, talk tracks, battlecards, objection handling guides, and more.
- Lead live training sessions, workshops, and internal events that support learning and skill development across the GTM team.
- Lead change management efforts for process updates, system enhancements, and tool rollouts, including communication plans, training materials, and reinforcement strategies to ensure sustained adoption.
- Track and report on enablement impact and adoption metrics using defined success metrics, continuously improving based on outcomes and feedback.
Scope & Decision Making
- Owns strategy and execution of enablement programs within the marketing function, with a core focus on Sales enablement.
- High degree of autonomy to prioritize and execute initiatives aligned to GTM needs and business goals.
- Not responsible for direct people management initially, but expected to drive strong cross-functional influence and program ownership.
Required Skills & Experience
- 5–7+ years in sales enablement, training, or GTM program roles, preferably in high-growth B2B SaaS environments.
- Demonstrated success creating onboarding and training programs that impact sales performance and productivity.
- Skilled in facilitating both live and asynchronous learning experiences.
- Strong collaboration skills, especially with Sales, Product Marketing, and RevOps.
- Excellent communication, project management, and instructional design abilities.
- Familiarity with enablement tools and LMS platforms.
Preferred Qualifications
- Background in marketing or sales with an understanding of buyer journeys and campaign execution.
- Experience supporting full-funnel teams including Sales Development and Customer Success.
- Experience working cross-functionally in a fast-paced, iterative environment.
What We Offer
At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.
We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2024! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.
If this sounds like something you’re looking for, then we’d love to hear from you!
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact [email protected].
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