Job description
About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
About the Role: We’re hiring our first-ever Content Designer to join the Growth team at Gusto. This is a unique opportunity to build the foundation for content strategy across the full customer journey—from initial discovery to onboarding, activation, and expansion.
As a Senior Staff Content Designer, you’ll play a pivotal role in shaping messaging that drives growth, working across surfaces that blend marketing, product, and AI-generated content. This is a highly cross-functional role where success relies on speed, clarity, cohesion, and customer insight.
You should bring deep expertise in content design, a background in growth experimentation, and comfort working at the intersection of product and marketing. You’ll set standards, create systems, and directly impact how small businesses experience Gusto for the first time—and continue to grow with us for years to come.
So much of our success in Growth depends on messaging—and yet we’ve never had a dedicated content designer in this space. You’ll be the one to shape the voice of Gusto’s growth experience, connect strategy with language, and set the bar for clarity, consistency, and conversion. If you’re excited by the idea of building from scratch, partnering deeply across disciplines, and making content a lever for growth—we’d love to meet you.
About the Team: The Growth team at Gusto is dedicated to helping customers find, adopt, and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos, ensuring that growth initiatives are backed by value and trust. As a key contributor, you’ll join a collaborative environment with Engineers, Product Managers, Data Scientists, and strategic Marketing and Business partners, focusing on critical touchpoints in the customer journey.
Here’s what you’ll do day-to-day:
- Drive growth through content by crafting copy that accelerates conversion, activation, and expansion across acquisition, onboarding, and monetization experiences.
- Build the content foundation by developing guidelines, systems, and principles for scalable, high-quality growth messaging across multiple channels and surfaces.
- Design with speed and impact by partnering on iterative testing and experimentation, delivering fast, purposeful content that resonates with users and drives results.
- Bridge product and marketing by working closely with brand and growth marketing teams to ensure a cohesive narrative across marketing campaigns and product surfaces.
- Lead AI content training efforts by helping shape and refine our approach to AI-generated content inside the product, setting quality standards and guiding content training models.
- Champion cohesion and clarity by auditing and evolving copy across the customer journey, ensuring messaging consistency across surfaces, entry points, and use cases.
- Shape the content vision by setting a long-term strategy for how content design supports the success of the Growth team—and Gusto at large.
- Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems.
- Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth, product adoption, and long-term customer retention.
- Lead through ambiguity by owning high-impact, cross-product initiatives and guiding content design strategy across multiple teams or domains.
- Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies.
Here’s what we’re looking for:
- 8-10+ years of experience in content design, UX writing, or content strategy—preferably in a growth or conversion-focused product environment.
- A strong background in B2B SaaS or multi-product platforms, with proven impact on onboarding, monetization, or cross-sell strategies.
- Ability to craft clear, concise, and motivating content for complex workflows, across multiple personas and touchpoints.
- Experience working in rapid-growth environments with tight feedback loops, experimentation, and data-informed iteration.
- Deep understanding of how to balance brand, voice, and performance goals within messaging.
- Ability to set up content systems and guidelines from the ground up, and scale them across a fast-moving org.
- Familiarity with AI-generated content, prompt design, or training large language models is a plus.
- Strong communication and collaboration skills, with a proven ability to operate independently in ambiguous, high-impact areas.
- Track record of mentoring and coaching other designers.
- Experience collaborating with both marketing and product design teams in a shared growth strategy.
- Comfort supporting multiple teams across a product ecosystem with varied business goals and audiences.
- Familiarity with subscription-based models, service design, or the Fintech/Payroll/HR space.
Nice to haves:
- Familiarity with Fintech, Payroll, or HR SaaS products.
At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.
Our cash compensation range for this role is $174,000/yr to $216,000/yr in Denver & most remote locations, and $204,000/yr to $254,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto’s subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
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