Job description
About us
We are a high-growth fintech unicorn revolutionising financial access in Nigeria and beyond. Our mission is to build seamless, inclusive, and innovative financial products that empower millions. With a user-centred approach, we create intuitive experiences that redefine how users interact with money. Join us in shaping the future of digital finance.
About the role
As a Senior UX Researcher, you will play a critical role in shaping our product strategy by uncovering deep insights into the needs, behaviours, and aspirations of our users-especially within Nigeria.Your research will directly influence how we design and deliver financial products that are accessible, intuitive, and impactful. You’ll collaborate closely with cross-functional teams to ensure our solutions are grounded in real user needs and market realities.
What you’ll do
- Lead and execute end-to-end qualitative and quantitative research across the product lifecycle-from discovery to delivery.
- Employ a range of methods including in-depth interviews, ethnographic studies, usability testing, surveys, concept testing, and diary studies, with a focus on the Nigerian context.
- Synthesize complex data into actionable insights and frameworks such as personas, journey maps, value proposition canvases, and mental models that drive empathy and alignment across teams.
- Conduct market and industry research to stay ahead of fintech and consumer trends in Nigeria and comparable markets, including competitive and landscape analyses.
- Partner with product managers, designers, marketers, and engineers to translate business challenges into research questions and deliver insights that inform product direction and business decisions.
- Act as the subject matter expert on Nigerian user needs, guiding localization and supporting regional expansion strategies across Africa.
- Advocate for research best practices, ethical standards, and the voice of the user throughout the organization.
- Structure and scale research operations, including participant management, user recruitment, and maintaining organized research repositories.
- Present findings and recommendations clearly to stakeholders at all levels, driving alignment and action.
What you need to succeed
- 6+ years of experience in UX research or product research, ideally with digital products and B2C fintechs; experience in or researching African markets is essential.
- Advanced expertise in both qualitative and quantitative research methodologies, including usability testing, interviewing, co-creation, concept testing, diary studies, literature reviews, and surveys.
- Hands-on experience with research tools such as UserTesting, UsabilityHub, Maze, Typeform, Google Forms, or similar platforms.
- Demonstrated ability to analyze and synthesize complex data into actionable insights that drive product and business impact.
- Proven track record of translating insights into tangible frameworks (personas, journey maps, value proposition canvases) that guide design and business teams.
- Deep understanding of Nigerian consumers – their behaviours, aspirations, challenges, regulatory, and cultural contexts.
- Ability to independently own and drive the strategy and execution of comprehensive research programs.
- Experience structuring and scaling research practices, including participant management and research repositories; bonus for experience building or engaging with active user communities in Nigeria.
- Excellent communication skills with the ability to clearly articulate research rationale and findings to diverse audiences.
What you’ll get
- The chance to shape the future of fintech-your research will impact millions of users.
- A culture of experimentation and innovation, where your insights drive real change.
- Competitive compensation and benefits.
- Remote-friendly work culture, with access to learning resources and opportunities for professional development.
Our hiring process
- Resume review: We look for strong experience that showcases your research process, methodologies, and impact.
- Technical interview with a senior researcher: Deep dive into your experience, approach, and alignment with our mission.
- Case study presentation: Present a research project to a panel, demonstrating your problem-solving, research craft, and strategic thinking.
- Executive interview: Discussion with senior leadership about your growth potential, influence, and ability to drive user and business success.
