Job description
Workyard is a fast-growing venture backed startup that is developing an innovative workforce management platform for the construction market. In an industry where $300 billion is spent annually on labor, we are fundamentally changing the experience for companies and workers by adding trust, transparency, and technology to workforce management and enable smarter business decisions.
We’re looking for an SEO Lead to drive breakout growth through organic channels. In this role, you’ll take full ownership of our SEO strategy and execution: from optimizing existing content and technical infrastructure to building a future-proof roadmap aligned with product and business priorities. You’ll work cross-functionally with content, product, and growth teams to elevate visibility, traffic, and conversion across the funnel, and fill Workyard’s revenue pipeline with high-intent qualified leads to help grow our business
This is a hybrid role: 2 days in our Sydney office (Surry Hills), 3 days remote
Responsibilities
Own and optimize our SEO performance through ongoing monitoring, analysis, and execution.
Drive early wins by executing against our existing SEO roadmap and identifying high-impact improvements to existing assets.
Conduct keyword, competitor, and SERP research to expand our SEO strategy in line with evolving business needs and product releases.
Collaborate with the content and product teams to define editorial-led and product-led SEO initiatives.
Work closely with our Growth PM to align SEO efforts with conversion goals and self-serve funnel optimization.
Manage and evolve the structure of our website, including navigation, internal linking, and page templates.
Maintain and grow our extensive library of SEO assets while identifying opportunities for future content development and optimization.
How Success is Measured
Leading Indicators: Improved keyword rankings, organic sessions, and qualified lead volume.
Lagging Indicators: Revenue growth through SEO-driven acquisition, including new logos and improved average revenue per account.
Requirements
6+ years of experience in SEO with a proven track record of driving organic growth for SaaS or digital platforms.
Deep knowledge of the SEO landscape across technical, content, and strategic dimensions.
Hands-on experience ranking sites using both editorial-led and product-led SEO approaches.
Strong analytical skills to assess performance and identify optimization opportunities.
Self-starter with the ability to ideate and execute effectively in a fast-paced, remote environment.
Comfortable collaborating with cross-functional stakeholders and communicating SEO value to non-technical audiences.
