SEO Specialist

Job description

Come make an impact on millions of Brazilians!

Want to make a real difference in the lives of millions? At RecargaPay, we build accessible and innovative financial solutions that transform the way people interact with money. Join us on this journey of impact and innovation, connecting people with opportunities that truly improve their everyday lives.

Our purpose is to deliver the best mobile payment experience for Brazilians, solving real problems with smart solutions like Pix Parcelado, always staying ahead of trends and focused on our customers’ needs. Here, we value collaboration, ownership, and a relentless drive for results—delivering excellence in every interaction.

If you’re looking to be part of a dynamic environment that challenges the status quo and puts people at the heart of every decision, RecargaPay is the perfect place for you to grow, co-create, and make a meaningful impact! As an SEO Specialist focused on GEO (Generative Engine Optimization), you will lead RecargaPay’s SEO strategy across two complementary fronts:

• Traditional SEO — focused on qualified traffic, user acquisition, and performance through search engines.
• Innovative SEO — focused on visibility in emerging generative AI-based search platforms such as ChatGPT, Google Gemini, Perplexity, and others.

We are looking for someone with an analytical, proactive, and ownership-driven mindset — someone who thrives in cross-functional teams, working closely with Product, PR, Performance Marketing, Social Media, and CRM. This person should be results-oriented, focused on real impact throughout the entire acquisition funnel — not just generating traffic, but converting visitors into active users in the app.

Key Responsibilities:

• SEO & GEO Strategy: Define and execute a comprehensive optimization strategy that includes both traditional search engines and generative AI platforms.

• Keyword & Topic Research: Conduct in-depth keyword, topic, and trend analysis relevant to RecargaPay’s products and services.

• Competitive Analysis: Identify and monitor direct and indirect competitors to map positioning opportunities.

• Content Coordination: Collaborate with writers and designers to ensure strategic content production aligned with key products and user journeys.

• Acquisition Channel Ownership: Own SEO as a user acquisition channel — from traffic generation to conversion and app activation.

• Conversion Rate Optimization (CRO): Apply A/B testing and continuous improvements to pages to maximize conversion rates, focusing on qualified acquisition.

• End-to-End KPI Monitoring: Track, report, and optimize metrics like organic traffic, CTR, conversion, CAC, LTV, among others.

• Cross-Functional Collaboration: Align efforts with Product, Performance, CRM, PR, and Tech teams to amplify strategy results.

• Research & Trends: Stay on top of algorithm changes, new AI platforms, and emerging opportunities across organic channels.

• Bachelor’s degree in Marketing, Communications, Engineering, Business, Computer Science, or related fields.

• Proven experience in technical and content SEO with a strong track record of real impact on acquisition and growth metrics.

• Knowledge of GEO (Generative Engine Optimization) practices is a plus.

• Experience in conversion rate optimization (CRO) and A/B testing.

• Proficiency with tools like Google Search Console, SEMrush, Ahrefs, Google Analytics, Amplitude, Looker, or similar.

• Knowledge of SQL and ability to interpret data through queries is a differentiator.

• Skills in HTML and JavaScript for technical diagnostics and recommendations.

• Strong analytical skills, data-driven mindset, and high level of organization.

• Excellent communication and collaboration skills.

• Intermediate to advanced English. Spanish is a plus.

• Health and dental insurance with no co-pay;

• Life insurance;

• Flexible Meal Benefit – Flash card;

• TotalPass (wellness and fitness program);

• Home office allowance – monthly deposit via the RecargaPay app for personal use;

• Incentive through education and language learning platforms;

• Work from anywhere – your office is wherever you are.

Diversity & Inclusion

Diversity is part of our DNA, and we are constantly striving for greater representation and progress. We believe our employees should be true to themselves, and that’s what makes them unique in their roles—regardless of gender, religion, disability, LGBTQI+ identity, ethnicity, generation, or diverse experiences. We’re looking for authentic, free individuals to co-create a more inclusive and innovative company and society. Does that resonate with you?

Use of Your Data

By submitting a résumé with personal and professional information to participate in RecargaPay’s recruitment and selection process, the candidate acknowledges that their data will be used for necessary analysis and validation throughout the recruitment process and for potential hiring. The candidate also authorizes RecargaPay to share their résumé data with other companies within the RecargaPay group should opportunities aligned with their profile arise.

In compliance with Law 13.⁷⁰⁹⁄₁₈ – the Brazilian General Data Protection Law (LGPD), candidates may request the update, correction, or modification of their information during the recruitment and selection process or request that their data not be used, in accordance with applicable legal terms.