Job description
Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.
As a people-driven technology company with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.
Location: North America (Remote, with significant travel within the region)
We are seeking a highly motivated and experienced National SMB Sales Director to drive revenue growth within the Small and Medium Business (SMB) market across North America. This strategic role involves developing and executing targeted sales initiatives, building and managing key client relationships, and expanding Blackline Safety’s footprint within this vital sector, while leading and developing a high-performing sales team and critical partner relationships.
Key Responsibilities:
- Develop and implement a comprehensive sales strategy to achieve revenue targets within the SMB market.
- Identify, pursue, and secure new business opportunities with small and medium-sized businesses across diverse industries.
- Build and maintain strong relationships with SMB owners, operational managers, and safety decision-makers.
- Understand and navigate the unique buying processes and needs of SMB clients.
- Lead, mentor, and manage a team of 6 to 10 Regional Sales Managers, fostering a culture of high performance and continuous improvement.
- Recruit, onboard, and develop strategic partner relationships to expand market reach and drive indirect sales.
- Work collaboratively with internal teams, including marketing, product management, and customer success, to tailor connected safety solutions for SMB clients.
- Stay current with relevant workplace safety regulations and best practices affecting small and medium businesses.
- Lead compelling presentations and product demonstrations for SMB stakeholders, showcasing the value of connected safety.
- Provide regular sales forecasts, pipeline updates, and market intelligence to leadership.
Qualifications & Experience:
5+ years of proven business development or sales experience, specifically in B2B sales to the Small and Medium Business (SMB) segment.
Demonstrated experience leading and managing a sales team of 6 to 10 Regional Sales Managers.
Critical experience in recruiting, onboarding, and developing successful partner relationships.
Demonstrated track record of success in acquiring new SMB clients and driving revenue growth.
Strong understanding of the operational challenges and safety needs of SMBs.
Required experience in one or more of the following industries:
- Energy
- Utilities
- Water & Wastewater
- Fire & Hazmat
- Transportation
- Industrial
- Consumer Goods
Excellent communication, negotiation, and presentation skills, with the ability to articulate complex technical solutions clearly and concisely.
Ability to work independently, manage a territory effectively, and collaborate seamlessly with cross-functional teams.
Familiarity with CRM tools such as Salesforce or similar platforms.
Willingness to travel significantly within the assigned region (up to 50% travel may be required).
Preferred Qualifications:
- Direct experience selling gas detection, connected safety, or lone worker solutions to SMBs.
- Existing relationships with key SMB decision-makers or industry associations.
- Knowledge of OSHA regulations and other general workplace safety compliance requirements relevant to small and medium businesses.
Why Join Blackline Safety?
- Be part of an industry leader in connected safety technology.
- Work with cutting-to-edge solutions that make a real impact on worker safety every day.
- Competitive salary, commission structure, and comprehensive benefits package.
- Opportunities for professional growth and career advancement within a rapidly expanding global company.
About Blackline Safety
Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives, monitoring personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs, and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly-traded company (TSX: BLN). To learn more about our company, visit www.blacklinesafety.com.
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color,
ancestry, gender, gender identity or expression, disability, national origin, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.
Disclaimer: Please be advised that Blackline Safety does not request payment or personal financial information at any stage of the recruitment process. Be cautious of any unsolicited job offers or communications that appear suspicious
