Job description
About Shelf:
There is no AI Strategy without a Data Strategy. Getting GenAI to work is mission critical for most companies but 90% of AI projects haven’t deployed. Why? Poor data quality - it is the #1 obstacle companies have in getting GenAI projects into production.
We’ve helped some of the best brands like Amazon, Mayo Clinic, AmFam, and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI.
Simply put, Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers.
Shelf is partnered withMicrosoft, Salesforce, Snowflake, Databricks, OpenAI, and other big tech players who are bringing GenAI to the enterprise.
Our mission is to empower humanity with better answers everywhere.
About the Role:
We are seeking an experienced Content and Social Media Manager to strategically lead our social media presence on LinkedIn and online. As a fast-growing AI B2B SaaS scale-up, we need someone who can quickly improve social engagement and promote thoughtful content that drives measurable impact on top-of-funnel (ToFu) metrics like reach, engagement, and brand awareness.
The ideal candidate is both creative and analytical – able to craft compelling posts and campaigns that resonate with business audiences, while also using data to refine strategies and demonstrate ROI. In this role, you will own the social content strategy end-to-end, working cross-functionally to amplify our message and turn technical insights into engaging social content for our target audience.
Outstanding candidates have referenceable experience developing social strategies for new products for SaaS or technology start-ups. The goal is to optimize and amplify a best-in-class, impactful and innovative social campaign that supports Shelf from our to Series C, D, IPO, and beyond.
If you are a highly motivated, ambitious individual with a proven track record of success and a passion for driving the adoption of innovative AI technology, we invite you to apply for this exciting opportunity.
What We’re Looking For:
- Social experience in B2B SaaS, AI or Data Management Space
- Excellent writing skills
- Mastery of social engagement on LinkedIn
- Work extraordinary hours - NO 9 to 6 people need apply - save us both time.
- Take ownership of ToFu metrics impacted by social and use data to drive decisions around funnel optimization, spend, and resourcing
Key Responsibilities:
Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with business goals, with primary emphasis on LinkedIn and Threads for B2B audience engagement. Continually refine the strategy based on performance insights and emerging trends in the B2B tech space.
Content Planning & Creation: Plan and manage a detailed social media content calendar to ensure a consistent cadence of daily posts and timely content around product launches, events, and industry trends. Generate, edit, publish, and share engaging content daily – including thoughtful text posts, images/graphics, and short videos – that adheres to our brand voice and quality standards..
Community Management: Proactively monitor and engage with our social community. Communicate with followers and respond to comments or inquiries in a timely, professional manner to foster a positive dialogue. Cultivate relationships by managing LinkedIn group interactions and Threads conversations, thus enhancing our brand’s approachability and trust.
Paid Social Promotion: Plan and implement paid social media campaigns to amplify high-value content and expand our reach. Manage sponsored content and advertising on LinkedIn (and future paid promotion on Threads) including budgeting, audience targeting, and performance optimization. Create, manage, and optimize paid ad campaigns in line with marketing goals, ensuring optimal ROI on spend.
Analytics & Reporting: Track and analyze social media metrics and report on growth, engagement, and ROI for all campaigns. Use social media analytics tools to derive insights (impressions, CTR, follower growth, etc.) and regularly update the team on progress against ToFu goals. Set specific objectives and report on social performance (e.g. monthly engagement rates, lead referrals) to inform strategy adjustments.
Cross-Functional Collaboration: Work closely with the broader marketing team and other departments to ensure social content supports overall campaigns and product messaging. Collaborate with internal stakeholders – including product marketing, design, sales, and subject matter experts – to source content ideas and align posts with product launches, events, and company news. This includes coordinating with designers to produce on-brand visuals and with executives for thought leadership amplification.
Thought Leadership & Brand Voice: Elevate the company’s thought leadership by partnering with executives and industry experts to craft and promote insightful content. Leverage their expertise to create opinionated, value-adding posts that build credibility and spark conversation in the market. Ensure all social media content reflects a consistent, professional tone and our brand’s point of view.
Trend Monitoring & Innovation: Stay up-to-date with current social media trends, platform updates, and best practices relevant to B2B audiences. Experiment with new content formats, features, and tactics (e.g. LinkedIn polls, Threads trends) to continually improve engagement. Suggest and implement innovative social campaigns or promotions that boost brand awareness (such as limited-time contests or interactive posts) while maintaining alignment with our brand values.
Social Governance: Oversee the presentation of our social media profiles (e.g. LinkedIn page info and visuals) to ensure they are well-designed and up-to-date. Uphold brand consistency and compliance across all posts. Monitor for any reputational issues on social channels and coordinate with leadership to address sensitive communications if they arise, maintaining our company’s professional image.
Qualifications and Experience:
Education & Experience: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). 3-5+ years of full-time experience in social media marketing AND content marketing in B2B SaaS. A proven track record of managing social media for a B2B brand and achieving growth and engagement targets is required
B2B Social Media Expertise: Deep understanding of LinkedIn’s algorithm, features, and best practices for professional engagement. Familiarity with emerging platforms such as Threads and how to leverage them for business audiences. Ability to translate technical or complex concepts into compelling social media content that resonates with decision-makers and industry professionals.
Content Creation Skills: Exceptional business writing and copywriting skills with meticulous attention to detail. Capable of crafting clear, engaging copy in a tone appropriate for a B2B audience. Experience developing thought leadership content (e.g. crafting posts from executive insights or industry research) is highly valued.. Strong editorial sense to maintain voice consistency across posts.
Strategic & Analytical Mindset: Demonstrated ability to develop social media strategies and content calendars that drive results. Proficient in setting KPIs and using analytics to inform decisions – comfortable with social media insights tools and data analysis to optimize performance (e.g. tracking engagement rates, follower growth, click-through rates. Experience measuring top-of-funnel metrics and linking social activities to broader marketing goals is important.
Paid Social Experience: Hands-on experience running paid social campaigns on LinkedIn or similar platforms. Knowledge of advertising tools (LinkedIn Campaign Manager, Facebook/Instagram Ads, etc.) and budget management for social ad campaigns to maximize ROI. Ability to identify target audiences and tailor paid content for lead generation and awareness objectives.
Tools & Technical Skills: Proficiency with social media management and scheduling tools such as Hootsuite, Buffer, or Sprout Social for efficient content scheduling and monitoring. Basic skills in graphic design or video editing (or the ability to work effectively with creative teams) to ensure posts are visually appealing. Familiarity with Google Analytics or similar web analytics is a plus for tracking social traffic and conversions.
Soft Skills: Excellent communication and interpersonal skills, with the professionalism to represent the company in public social forums. Highly organized and able to manage a content calendar, multiple campaigns, and deadlines in a fast-paced environment. Creative thinker with a problem-solving attitude and keen attention to detail. Collaborative team player who can work cross-functionally and also take ownership of projects independently. Adaptable and up-to-date with the fast-evolving social media landscape, especially in B2B marketing.
What We Offer:
- Competitive salary, equity, & benefits
- Realistic, clearly communicated expectations
- Team-wide aligned values and goals
- Comprehensive health and wellness packages
Location:
Remote work in the San Francisco Bay Area or NYC Metro Area with travel to Stamford, CT as needed.
Why Shelf:
- GenAI will be at least a $18 Trillion market by 2032 and Shelf is a core infrastructure that enables GenAI to be deployed at scale
- We are blazing the path for the future of Artificial Intelligence globally.
- Our Leadership Team has deep AI domain expertise and enterprise SaaS background to execute this plan
- We love our customers and our customers love us. Ask a Shelf customer why, and they’ll tell you it’s because of our innovative capabilities, rock-solid reliability, they truly enjoy working with our people, but most of all – it’s the improvements they see in their business KPIs.
- We have raised over $60 million in funding and our investors include; Insight Partners, Tiger Global, Base10, and others
- We have high velocity growth powered by the most innovative product in our category
- We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few quarters
Our Values:
Quality - We’re united by our focus on world‑class Quality. Quality in all things – starting with everything that leaves your desk. Everything you touch – every email, report, campaign, and piece of code – should be outstanding. Your work product should blow people away. Having people look at what you’ve done and say, “Wow.” That’s the standard here. Remember that how you do anything is how you do everything. Focus on craftsmanship—your ability to make things better.
Momentum- for us means that you should know that the things you’re responsible for are moving forward. When you look around and see something that’s stalled, get it moving again. We pride ourselves on “ball movement.” When your boss or team leaves you with something, they should return to see measurable progress. Small, continuous movement is our recipe for success. Constantly look for how to make the work around you move forward. We want you to initiate solutions, ideas, and progress. Don’t wait for it to come to you—reach out and create movement. All the time.
Accountability - We expect every team member to feel that they are accountable for more than anyone might normally expect. Each of us should feel real responsibility for things even at the edge of our control. We consistently share and align on expectations, give each other open and respectful feedback, and use those two drivers to ensure that every agreement we make with one another is clear and complete.
Hard Work - We’re here to do something difficult together. We care intensely about the mission and we expect that from our teammates. That care means that we work hard here. Hard work comes with long hours, extra effort…and real opportunity at Shelf. Your passion for creating and sustaining output is a part of our DNA. Support each other, cheer each other on, drive the mission forward. Great teams sustain intense effort together to win.
Learning Agility - We’re innovating in one of the fastest‑moving spaces in history at a time of accelerating global change. That’s incredibly exciting and requires each of us to commit fully to learning each and every day so that we can be the best at what we do. None of us know everything. All of us can learn anything. Staying open and constantly curious is a key success driver at Shelf. It also requires humility. We prize people who are consistently humble and open to making mistakes and growing from them. Recognize also that learning itself is a skill…we need you to be really good at it. Keep dialing in your own understanding about how you learn best and push yourself to keep growing.
Adapt and Thrive - Overcoming challenges lives deep in our DNA. We have a proud history of understanding and living the reality that obstacles are our opportunities…they’re the key to our success. Change is a constant in our business and fighting change is counterproductive. We need you to be good at being uncomfortable and understand that discomfort is the key to growth. Cultivate your own ability to adapt and know that struggling well is something you’ll share with every team you’re on at Shelf. Our company stories are about thriving through real difficulty…together.
Win Together - We win or lose as a team. Always. Everything you do here is connected to the rest of the organization. Part of our shared team environment demands full honesty…real candor and directness with one another. We expect you to constantly be thinking about how to support your teammates and the company, always acting in service to our shared mission and what’s best for the organization as a whole.
