Social Media Manager

Job description

Description

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea : Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

Sr Media Manager - Beauty Remote job

We are looking for an creative, data-driven, and dynamic Social Media Manager to drive brand awareness for our beauty brands (

https://thespadr.com/ and https://revelbeauty.com/ ) and growth by creating high-volume, viral content in the beauty and wellness space. This role will lead the conversation on engaging and educational wellness and skincare, empowering women to feel their best—inside and out. Through dynamic social channels, we share clean, thoughtful content that promotes self-care, celebrates all stages of life, and supports women in navigating age-related changes with a holistic approach to wellness.

General Accountabilities

1. Lead the creation and execution of platform-native strategies to drive brand awareness, performance, and channel differentiation, ensuring consistency across all Trafilea and brand-specific social handles

2. Generate bold, trend-driven content ideas that resonate with platform culture (TikTok, IG, YouTube, etc.), focusing on UGC-style storytelling, virality, and community-building loops to accelerate growth and engagement

3. Own a modular, real-time content calendar adapted to seasonal, cultural, and platform shifts—defining each channel’s voice, role, and publishing rhythm, including satellite and community-driven profiles

4. Track and analyze channel-specific KPIs weekly and monthly. Extract actionable insights to optimize performance through testing, iteration, and data-driven experimentation

5. Collaborate with creators and ambassadors to boost reach and authenticity. Own and grow the Brand Ambassador Program—recruiting, activating, and engaging talent via social-first initiatives

6. Lead the relaunch and growth of the brand’s TikTok, YouTube, and Podcast content strategy—building high-impact content pillars and creative formats that increase relevance and reach

7. Partner with the Customer Care team for aligned brand tone. Join weekly tactical meetings with Social Media and Brand teams. Proactively monitor trends to keep the brand culturally relevant and top-of-mind

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or a related field

• 5–7 years of experience growing brand presence across social platforms in DTC, E-Commerce, or consumer brand environments

• Proven ability to build and execute differentiated strategies across TikTok, Instagram, YouTube, and Podcast, with deep understanding of native formats, tone, and platform dynamics

• Hands-on experience launching and scaling UGC campaigns, community pages, creator partnerships, and viral content initiatives

• Strong creative instincts and storytelling abilities, with the capacity to connect brand values to trends, culture, and audience behaviors

• Excellent communication skills with a clear, engaging tone adaptable to multiple formats and audiences

• Highly analytical and data-driven, using performance insights to optimize creative direction and strategy

• Self-starter who owns projects end-to-end and delivers consistently in fast-paced, evolving environments

Collaborative and solutions-oriented, with the ability to thrive in test-and-learn environments and proactively remove blockers

Nice to have:

• Experience scaling podcast and YouTube content strategies

• Familiarity with tools like Asana, Grin, Sprout Social, or similar platforms

• Background working with customer care or CRM teams to ensure brand-aligned communication across touchpoints

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

We’ve been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!