Job description
Why CBT Nuggets is a great place to work:
Work from anywhere. While we have an office in Eugene, Oregon, the majority of our team works remotely throughout the United States.
We take work-life balance seriously. You’ll work hard at CBT Nuggets, but you’ll also have plenty of time to relax and recharge. We recognize the importance of spending time with your family and friends — and having time for your hobbies and passions.
Enjoy creative freedom. Got ideas that could benefit our learners and organization? We embrace innovation. We are always open to new ideas — and welcome them from everyone on our team.
Get involved in great causes. NuggetLove, our charitable arm, is committed to making a difference. We support a wide range of issues ranging from education to social justice to supporting military personnel who are transitioning to civilian life.
The Social Media Manager is responsible for planning, implementing, managing and monitoring CBT Nuggets’ social media presence. You’ll use existing channels to support the marketing team’s goals: increase brand awareness, increase referral traffic, and drive leads to Sales.
WHO ARE YOU?
- You’re a life-long learner who’s passionate about understanding audience behavior and are quick to hop on trends. As a seasoned social media strategist, you’re constantly performing tests and trying out new tactics across channels. You have experience managing B2B social initiatives, influencer outreach programs, and LinkedIn paid ad campaigns.
- A creative at heart, you’re always looking for new ways to engage networks and try new approaches that will reach new audiences and grow our brand awareness. You’re self-motivated and thrive on both wins and learnings: quick to test, learn, and pivot based on analytical insights. You are comfortable managing online communities, writing click-worthy captions, and coming up with new creative campaigns designed to drive engagement while delighting our Learners.
MEASURES OF SUCCESS - MAINTAIN AND GROW METRICS IN THE FOLLOWING AREAS
- Engagement across social media channels
- Brand awareness and mentions
- Referral traffic to CBT Nuggets website
- Follower counts
PRIMARY RESPONSIBILITIES
- Social Media: Manage the planning and execution of social media and community engagement initiatives across our primary channels (LinkedIn, Facebook, X/Twitter, Instagram, and YouTube) as well as on complementary and/or emerging channels and platforms (Ex. Reddit, G2, BlueSky, Twitch, TikTok, etc.).
- Community Engagement: Lead community engagement across social platforms, with help from a part-time community manager. Support our Learner Community through active community development, engagement, and reporting. Plan and support virtual events, and continually ideate on new ways to keep brand sentiment high on our most important social referral channels (LinkedIn, YouTube, and Reddit).
- Brand Awareness: Oversee and implement trainer PR initiatives at events (i.e. use our social channels to support trainer appearances at conferences and tradeshows, advise trainers on social media strategy, etc.).
- Tracking & Reporting: Establish, track and regularly report on social media KPIs. Review, analyze, and share with Marketing team monthly, at a minimum.
- Social & Community Assets: Collaborate with teammates across content, design, and video to develop useful resources that 1) solidify our authority as the best training provider for IT pros and decision makers and 2) surprise and delight our Learners/social followers.
- New Training & Trainer Promotion: Oversee social campaigns for new training and new trainer promotions, which includes cross-team communication with Learning Content, Learner Support, etc.
- Market Intelligence: Regularly conduct research to inform the Marketing and Revenue team of key competitors’ new products, pricing changes, and social media initiatives. Stay up-to-date on social media marketing trends and algorithm updates, new technologies, and regularly pilot new initiatives.
- Internal Communications & Employee Engagement: We’re better when we work together. Be a cheerleader for employee engagement across social channels, and find new ways to expand our social footprint with the amazing trainers, leaders, and employees that make CBT Nuggets great.
RECCOMENDED SKILLS, EDUCATION, AND EXPERIENCE
EXPERIENCE LEVEL:
5-7 years of experience in social media marketing, with at least 3+ years in a strategic role
Strong B2B marketing experience, ideally in tech, SaaS, or education/training
Direct experience managing both organic and paid social media initiatives
Experience with influencer or partner marketing is a plus
EDUCATION REQUIRED:
BA/BS or equivalent working experience
SKILLS/EXPERIENCE REQUIRED:
Community management, customer service, and/or engagement
Copywriting and editing for social media
Excellent written and verbal communication skills
Pro with social media scheduling and analytics tools (Sprout, Meta Business Suite, GA4, etc.)
Experience analyzing campaigns and execution for social media
Experience analyzing social media data and reporting on ROI
Basic design skills (graphics and video) are a plus
ATTITUDE REQUIRED:
Curiosity and willingness to try new things
Honesty, humility, and integrity
Inclusive and respectful
Strong work ethic
Passion for learning
Comfortable with autonomy and decision-making
Eager to add new skills and grow professionally
SKILLS THAT ARE PREFERRED, BUT NOT REQUIRED:
A love of IT and/or technology
Basic project management experience
Ability to be proficient with an Apple laptop
Proficiency with Gmail, Google Docs, Slack, Asana, and internal CBT Nuggets software
COMPENSATION & BENEFITS
- This position is a full-time (40 hours per week) salaried position, exempt under the Fair Labor Standards Act.
- Compensation is dependent on experience and skill level
- Generous employee benefits
CBT NUGGETS MISSION
To continually improve the effectiveness of learning.
CBT NUGGETS BRAND COMPONENTS:
Position: The distinct point of difference our brand holds in the minds of our target audience.
- IT training you can trust.
Personality: The human traits that describe our brand as if it were a person.
-Passionate, empathetic, and accountable.
Promise: The consistent experience we commit to providing at every touchpoint.
- Learner First
Interviewing Tips
What you say doesn’t matter nearly as much as what you do. Prove to us that you have passion, attention to detail, a good work ethic, and are an independent thinker through your preparation for the interview. Imagine yourself as already having the job and focus on telling us how you will help CBT Nuggets accomplish its mission with your help.
Sign up for the free trial and learn about the CBT Nuggets offering. Every teammate at CBT Nuggets has to understand our customer and our product. Prepare as if you’re already on the team.
Don’t be nervous, there’s no reason to be. If you feel nervous, channel that energy into better use.
Smile, and enjoy the process.
Third-Party Solicitation
Headhunters and recruitment agencies may not directly submit applications for this job posting and are expressly prohibited from reaching out directly to any hiring managers or department heads via phone, email, LinkedIn, or other means of communication. All applications must be submitted directly by the job applicant.”
Equal Opportunity/Affirmative Action Employer
CBT Nuggets provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender (sex), gender identification or expression, sexual orientation, marital status, national origin, age, veteran status, disability, genetic information, height, weight, physical appearance, hairstyle, need for reasonable accommodations, pregnancy, childbirth, lactation or familial status. In addition to federal law requirements, CBT Nuggets complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has employees. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
CBT Nuggets expressly prohibits any form of workplace harassment based on race, color, religion, gender (sex), gender identification or expression, sexual orientation, marital status, national origin, age, veteran status, disability, genetic information, height, weight, physical appearance, hairstyle, need for reasonable accommodations, pregnancy, childbirth, lactation or familial status. Improper interference with the ability of CBT Nuggets’ employees to perform their job duties may result in discipline up to and including discharge.
CBT Nuggets provides reasonable accommodations for qualified individuals who need accommodation for medical or religious reasons, as provided by law, in regards to candidate selection, job assignment, compensation, training, benefits, promotion, discipline, and termination, unless doing so would result in an undue hardship to CBT Nuggets. The Company is committed to engaging in an interactive process for qualified individuals seeking reasonable accommodations as provided by law.
CBT Nuggets actively maintains and regularly updates its Affirmative Action Program.
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