Social Media Manager - Web3

Job description

Why does your role matter? 🎖️

In Web3, narratives are built in real-time, and attention is scarcer than rare NFTs. You’ll transform strategy into high-octane social execution—orchestrating daily posts that fuel brand visibility, community trust, and continuous engagement across all major channels. In this AI-accelerated landscape, you’ll blend human intuition with AI-powered insights to spot trends, optimize content, and engage communities at superhuman scale. Your work turns our Web3 gaming vision into a living, breathing conversation that moves markets, minds, and metrics. Are you ready to own the feed?

Introduction 📖

At Hike, we’re revolutionizing gaming and tech by blending innovation and immersive experiences. With our foray into Web3 gaming, we’re exploring uncharted territories to create products that redefine fun and ownership. Join us as we make waves in this exciting new frontier.

Hike Code 📝( Our core cultural values )

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance, and much more. We have 9 core values:

• Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
• Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
• Pro-Sports Team → Strength-based, results-driven with a “team-first” attitude ⚽️
• Customer Obsession → We exist to delight our customers 😃
• Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇‍♀️
• Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
• Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨‍🏫
• Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋‍♂️
• Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀

What We’re Looking For

• Native operator on X, Farcaster, Instagram, YouTube, LinkedIn, Telegram, Discord with proven web3 growth track record
• Experience orchestrating daily posts with zero quality or timeline slippage
• Proficiency with AI copywriting tools and the ability to edit AI outputs to maintain authentic voice
• Experience using AI for content moderation and community management at scale
• KOL, DAO, and AMA coordination mastery with a rich network of Web3 KOLs/influencers
• Fluency in social tooling, on-chain analytics, and AI-powered audience intelligence platforms
• Copywriting that converts scrollers into advocates and skeptics into believers
• Skills in leveraging AI analytics platforms to predict content performance and optimize in real-time
• Data-driven mindset with a talent for spotting trends before they trend
• ²⁴⁄₇ community instincts—because alpha leaks at 3 AM and memes wait for no one
• Strategic thinker who can localize master narratives into platform-perfect content

What You’ll Do 📲

• Own the content calendar: Plan, schedule, and publish high-volume, channel-native content across platforms
• Ignite the feed: Deploy memes, live commentary, and trend hijacks within minutes to keep Hike at the center of Web3 conversations
• Utilize AI for content creation: Generate first drafts across multiple platforms simultaneously, editing for brand voice and authenticity
• Moderate & engage ²⁴⁄₇: Leverage AI-assisted moderation tools while maintaining authentic brand voice and surfacing real-time insights
• Implement sentiment analysis: Deploy AI-powered sentiment tracking to monitor community mood and address concerns proactively
• Develop AI listening systems: Create alerts that flag trending conversations for real-time content opportunities
• Orchestrate KOL strategy: Source, brief, and equip KOLs/Influencers with creative kits in <1hr when opportunities arise
• Run high-impact social activations: Execute AMAs, token drops, quests, and community initiatives that maximize follower growth and engagement
• Track performance obsessively: Build AI-powered predictive dashboards that forecast content performance before you even hit publish
• Train platform-specific AI models: Develop AI systems that understand your brand voice for consistent engagement across channels
• Drive continuous optimization: Propose and implement real-time pivots based on performance data to accelerate our path to higher Kaito mindshare
• Collaborate seamlessly: Work in perfect sync with our Social Media Marketing Designer and Marketing & PR Lead to maintain narrative consistency at speed

💰 Benefits → At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at work.hike.in.