Job description
Social Media Specialist
1. What is this job all about?
Imagine being the final voice behind hundreds of U.S. small businesses, ensuring their brands shine online.
Your mission: review, refine, and approve AI-generated social posts and ads—mainly for Instagram, Facebook, and Google Business Profiles (GMB). You’ll be the quality gatekeeper, transforming creative AI output into scroll-stopping content that gets noticed and drives business results.
2. What will thrive here?
If you:
- Live and breathe social media (your friends come to you for Insta captions and meme advice),
- Have an eagle eye for design and copy—spotting the small things that make a big difference,
- Stay plugged into U.S. culture, memes, and the latest digital marketing trends,
- Enjoy thinking like a business owner, always considering the impact of a post,
- Love working quickly, welcome feedback, and adapt fast,
- Are a perfectionist about quality, accuracy, and brand alignment,
…then you’ll feel right at home here.
3. What do we provide for every client?
For each small business, we’ll give you:
Website or core info (so you understand their story),
Brand guidelines or “style vibe” (when available),
A clear brief for every post/ad (sometimes just a theme, but mostly fully drafted by AI),
Access to Canva, creative assets, and pro stock libraries,
Examples of “great” content,
Ongoing feedback, support, and professional development.
4. What you will actually do?
You’ll:
Review and approve AI-generated social posts and ad creatives—ensure every post is on-brand, error-free, and engaging.
Adapt your approach for different business types (pet groomers, dentists, pizzerias, and more),
Use your digital marketing knowledge to refine and approve content that will drive real business results,
Validate tone and relevance—make sure every post fits the client’s audience and local U.S. market,
Research and fact-check as needed—nothing slips through!
Hit daily/weekly targets for post review and approvals (quality + quantity),
Embrace feedback and keep leveling up your craft,
Stay on top of trends and shifts in U.S. business, culture, and social media.
Consistently deliver polished, detail-obsessed work.
5. What skills do you need?
You’ll stand out if you can:
Write and edit punchy, flawless English (U.S. style),
Spot design issues and elevate visuals for maximum engagement,
Use Canva, Photoshop, or similar tools confidently,
Understand what works in digital marketing—platforms, formats, and content best practices,
Research quickly and apply insights,
Identify trends and know when (and when not) to use them,
Stay organized while juggling multiple brands and deadlines,
Communicate clearly and promptly with your team and manager,
Balance speed with extreme attention to detail.
6. What mindset fits best?
Curious by Nature: You’re always exploring—whether it’s a new business niche, a trending meme, or the latest social media tool. You thrive on learning and stay one step ahead.
Ownership Mentality: You treat every post and ad like it represents your own brand—never cutting corners, always making sure it’s right.
Client-First Empathy: You think beyond the screen, caring about the client’s reputation, their goals, and how your work impacts real people and businesses.
Feedback-Driven Growth: You welcome constructive feedback, use it to raise your game, and actively seek out new skills and ways to improve.
Disciplined and Reliable: You consistently hit deadlines, keep promises, and maintain top-notch quality—even when things get busy.
Big Picture + Detail Obsessed: You’re able to connect your work to the client’s brand strategy while also spotting typos, color mismatches, and subtle tone issues before anyone else.
7. What is non-negotiable?
Quality & Deadlines: Every post must be top-notch and on time—no exceptions.
Originality: No copying, no plagiarism. Every post is 100% original.
Brand Respect: Every post must fit the client’s brand—no off-brand jokes or cringe.
U.S. Market Focus: Content must always feel _local_ to American small businesses.
Feedback Culture: You’ll get a lot—embrace it as fuel for growth.
Ready to apply?
If this sounds like you, send:
- Your resume,
- 2–3 examples of your social media posts/designs,
- A quick note on why you’re perfect for this gig.
We’re vSplash. We believe in inspiring and instigating—helping small businesses shine, and our people grow. Want to create the next viral post? Come join us.
Email: [email protected]
