Summary
The League, a social dating app startup backed by several venture capital firms, is looking for an experienced marketing leader to join their team and help grow and retain their community of members. The senior marketing manager will report to the CMO and be responsible for leading all acquisition efforts, managing the monthly marketing budget, identifying customer personas, and experimenting with new channels of acquisition.
Requirements
- BS/MS in Marketing, Economics or related technical field
- 6+ years of experience leading and executing performance marketing and acquisition programs
- Demonstrated willingness to roll up your sleeves and execute across job functions with a penchant for getting things implemented
- Natural scrappiness with the ability to look for unseen solution prior to asking for more resources
- Mastery of modern analytics / insight tools
- Knowledge, experience and practical previous use of SQL
- Strong communication and interpersonal skills with a proven ability to influence an organization
Responsibilities
- Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media and PR
- Oversee the full acquisition funnel, look for opportunities to optimize conversion and efficiency
- Primary owner of churn and retention rate for The League
- Define and ensure consistent brand voice across all marketing efforts
- Develop a clear, consistent process for measuring digital campaign effectiveness & ROI
- Manage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, report weekly on performance metrics and spending
- Create local and hyper local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnerships
- Dive deep into the data on customer personas and cohorts to identify the League’s ideal customer, direct the acquisition funnel to find more of them, and design retention programs to increase their lifetime value
- Identify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targets
- Responsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing efforts
