Job description
Description
As a leading online store in the world of spirituality, Mindful Souls has become the go-to for all things crystals and personal growth. Our mission? To demystify the world of mindfulness, making it accessible and easy-to-understand for everyone.
At the heart of our offerings is the viral Mindful Subscription Box - adored by more than 43,000 customers worldwide! Our boxes are all about intention and care, featuring only 100% natural crystals and ethically sourced items. That’s why we’re the first pick for gemstone and mindfulness lovers who value authenticity and premium quality.
With a fully remote environment, our team is made up of over 55 top professionals spread across the world. On top of our shared passion for e-commerce projects that truly matter, we prioritize flexibility, autonomy, and creativity. We’re lifelong learners, problem-solvers, and, above all, great team players.
And here’s the exciting part: our team is growing! Currently, we are on the lookout for a Video Ads Team Lead.
What’s in it for you:
You’ll step into a leadership role with room to grow and the trust to make decisions that matter.
You’ll have the freedom to shape the team and editing processes, using the latest tools and your own creativity.
You’ll be supported with the resources and guidance you need to keep learning and evolving.
We’ll provide autonomy and flexibility, giving space for balance, ownership, and harmony in your life.
In this role, your responsibilities will include:
Planning & Coordination
Plan and assign weekly editing tasks based on editors’ strengths, availability, and deadlines.
Adjust schedules as needed to accommodate changes in priorities, team availability, or content needs.
Collaborate with the Content Creative Manager to ensure a continuous flow of high-quality UGC footage.
Explore, test, and integrate cutting-edge AI platforms to streamline editing workflows.
Reviewing & Performance Optimization
Review all ads produced by the team, giving clear, actionable, and constructive feedback.
Monitor ad performance (via tools like Motion) and use insights to guide future editing decisions.
Improve internal guidelines and checklists to maintain a high standard of video quality and effectiveness.
Share winning examples and creative inspiration regularly with the team.
Team Leadership & Development
Lead and mentor a team of video editors, ensuring both their creative growth and performance development.
Conduct regular 1:1s, set clear expectations, and support career progression.
Help onboard new editors and ensure they adapt smoothly to our style and tools.
Foster a high-performance team culture that values creativity, speed, and results.
Hands-On Video Editing
Continue producing high-performing short-form video ads for multiple platforms (Meta, TikTok, YouTube, etc.).
Participate in weekly brainstorms and contribute fresh, trend-aware creative ideas.
Stay ahead of trends, platforms, editing styles, and AI tools—and bring that energy to the team.
Requirements
Must-haves:
Minimum 3-4 years of experience in video editing for paid social media ads (especially Meta, TikTok, and YouTube).
1+ year of experience leading or managing a creative or production team.
Strong proficiency with Adobe Premiere Pro, Photoshop and other industry-standard editing tools.
Hands-on experience using AI tools to enhance or accelerate creative workflows (and excitement to explore more).
Strong communication and organizational skills—able to give feedback, manage timelines, and juggle priorities with ease.
Data-driven mindset with a good understanding of performance marketing KPIs.
Very good command of English (both written and verbal).
A portfolio that shows sharp storytelling, smart pacing, and a great eye for detail.
What we’ll appreciate:
Familiarity with Canva, After Effects, and other video editing software.
Understanding of key performance metrics (CTR, CPC) and media buying concepts.
Strong storytelling skills and creative thinking.
Background in marketing or digital advertising.
Why Mindful Souls:
💶 Competitive Salary plus a bonus every quarter.
🌍 Work from Anywhere & Anytime: With a fully remote environment and flexible schedule, you can work while you travel and follow your passions.
⚖️ Find Balance: We care about your well-being and make sure you have a good work-life balance. It’s about working smart, not hard.
🏹 Freedom to Grow: Say goodbye to micromanagement and hello to the autonomy you need to reach your full potential and advance your career.
💪 Teamwork Matters: Our flat team structure means we communicate easily, decisions happen quickly, and your ideas are heard.
🥳 We Celebrate Success: We’re your biggest fans and want to see you succeed. That’s why we provide the resources and support you need to keep learning and growing.
🎁 Great Benefits: Enjoy perks like an education budget annually, a sports card, a home office bonus, and access to the Mindletic app for self-care.
Ready to take the lead in building ads that inspire, connect, and convert?
Ready to grow a team and shape the creative strategy of a brand on a mission?
Then we’d love to hear from you.
Start your mindful career with us!
Please note that this role requires a self-employment certificate.
Mindful Souls is an Equal Opportunity Employer. The hiring process and employment at Mindful Souls is governed based on merit, competence, and qualifications and will not be influenced in any manner by race, age, color, gender, religion, national origin/ethnicity, veteran status, sexual orientation, marital status, gender identity, mental or physical disability, or any other legally protected status.
