Job description
Meet Benevity
The world’s coolest companies (and their employees) use Benevity’s technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
We’re looking for a strategic, data-driven, and purpose-aligned VP of Growth Marketing to join our marketing leadership team and fuel our next phase of growth. With 12+ years of experience in Demand Generation, Digital, Events, and Account-Based Marketing (ABM) in Enterprise B2B SaaS environments, you’re a builder, a coach, and a catalyst—equally comfortable designing strategy and rolling up your sleeves.
In this role, you’ll architect and execute an integrated growth strategy across new logo acquisition, conversion, and in-base expansion. You’ll be accountable for predictable pipeline creation and marketing’s contribution to revenue, using a framework that balances strategic insight with operational excellence.
This role is guided by our M.A.A.P.P. marketing framework, which ensures our efforts are:
- Market-Centric: rooted in deep customer understanding and real-time market insights
- Agile and Curious: driven by experimentation, iteration, and learning
- Aligned and Collaborative: executed in lockstep with Sales, Product, and CS
- Performance-Focused: measured by impact, optimized through data
- Purpose-Driven: infused with our mission and values in everything we do
What You’ll Do:
Market Centricity
- Stay ahead of market dynamics, buyer behavior, competitive positioning, and emerging technologies to inform go-to-market strategies
- Drive targeted, persona-based campaigns that address real buyer needs across the full customer journey
Agility and Curiosity
- Foster a test-and-learn mindset, leveraging A/B testing, sprint-based execution, and continuous feedback loops to optimize campaigns and channels
- Scale and refine inbound and outbound programs by iterating on data-driven insights
Alignment and Collaboration
- Partner cross-functionally with Sales, Product Marketing, Client Success, and Operations to align pipeline goals, journey mapping, and campaign strategy
- Lead with transparency, gaining buy-in through clear communication of goals, strategy, execution, and impact
Performance Focus
- Own the end-to-end pipeline generation process, leveraging marketing automation (e.g., Marketo, Salesforce, 6Sense) and attribution models to measure and optimize performance
- Forecast pipeline with accuracy, track leading and lagging indicators, and drive accountability to revenue contribution
Purpose and Mission
- Inspire your team through authentic leadership and a clear connection to our company’s mission
- Build a culture of inclusion, growth, and impact where people are empowered to do their best work and support causes that matter
What You Bring:
- 12+ years of experience in B2B SaaS marketing, with deep expertise in demand generation, digital marketing, ABM, and field/events
- Proven ability to scale marketing-sourced pipeline in complex sales environments
- Fluency in pipeline forecasting, attribution, and marketing performance metrics
- Strategic thinker with strong operational rigor and attention to detail
- Experience leading and mentoring high-performing marketing teams
- Skilled in using tools like Marketo, Salesforce, 6Sense, and third-party demand gen partners
- Strong cross-functional influence and collaboration abilities
- Purpose-driven mindset with a passion for marketing that creates impact
Discover your purpose at work
We are not employees, we are Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up … If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.
Where we work
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a company where DEIB isn’t a buzzword
The diverse backgrounds, experiences, skills and passions of our people make it possible for us to keep innovating as the market leader in our space.
Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our Black Employee Network making space for us to have difficult conversations to our Pride events and the exceptional diversity on our leadership and tech teams.
We strive to build a strong culture of belonging so that every Benevity-ite feels included and can thrive as their authentic selves — in a place where everyone has an equitable opportunity to shine!
