Job description
Company Description
insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.
Job Description
insightsoftware’s continued expansion has created an opportunity for a dynamic and strategic Director of Growth Marketing to lead our high-performing team in driving customer acquisition, retention, and revenue growth.
This role is ideal for a data-driven marketing leader who thrives in a fast-paced environment, has experience scaling marketing initiatives, and excels at developing teams.
Reporting to the VP of Growth Marketing, you will develop and execute high-impact marketing strategies that drive pipeline growth, customer acquisition, and expansion efforts for our Controllership Business Unit, which includes Tax, Lease Lifecycle, and Equity Management solutions.
Leading a team of high-performing marketers, you will be responsible for full-funnel demand generation, aligning marketing efforts with sales objectives, and optimizing performance through data-driven insights.
This role requires a strategic thinker with hands-on execution ability, a deep understanding of B2B SaaS marketing, and the leadership skills to develop a high-performing team.
Key Responsibilities
Strategic Growth Marketing & Execution
- Develop and execute integrated marketing strategies to drive net new growth and customer expansion within the Controllership Business Unit.
- Own end-to-end campaign development, including strategy, messaging, content creation, execution, and performance measurement.
- Leverage a mix of direct, outbound, and digital marketing tactics to drive pipeline and revenue growth.
- Define target audience segments, positioning, and value propositions to maximize engagement and conversion.
- Identify and act on market trends, competitive landscape, and customer insights to optimize go-to-market strategies.
Cross-Functional Collaboration & Stakeholder Engagement
- Partner with Product Marketing, Digital Marketing, Marketing Operations, Events, and Sales to ensure alignment and maximize campaign impact.
- Work closely with Business Unit leadership and Sales teams to drive marketing and sales alignment, ensuring strategic collaboration on growth opportunities.
- Oversee third-party activities such as content syndication and webinars, managing external partnerships to drive marketing-qualified leads (MQLs) and pipeline growth.
Team Leadership & Performance Optimization
- Lead, coach, and develop a team of marketers, fostering a culture of high performance and continuous learning.
- Establish clear goals, KPIs, and performance metrics, ensuring executional excellence across all marketing programs.
- Analyze and report on campaign performance, using data-driven insights to refine strategies and improve marketing effectiveness.
- Manage marketing budgets, ensuring optimal resource allocation to achieve growth targets.
Qualifications
Experience & Qualifications
- 10+ years of marketing experience in a high-growth, fast-paced environment, preferably in B2B SaaS or enterprise software.
- Proven track record in growth marketing, demand generation, and pipeline acceleration, particularly in complex buying cycles.
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
- Experience working with ERP, financial services, or controllership solutions is highly desirable.
Additional Information
All your information will be kept confidential according to EEO guidelines.
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\*\* At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
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insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)
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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
