Job description
Company Description
User Journey Tracking Project
We’re seeking a skilled web analytics consultant to solve a critical conversion tracking challenge at AllCampus Workplace, a startup within AllCampus that helps employees find and compare college programs with employer discounts.
The Problem: We can see users signing up and eventual conversions, but have zero visibility into what users do on our platform between those points - what they search for, which programs they compare, where they drop off.
The Goal: Implement comprehensive user behavior tracking to enable targeted marketing outreach and improve our poor conversion rate from users to paid leads.
About AllCampus Workplace
- Platform: 20-25 employer-branded portals built on Bubble (eventually expand to 40-60 sites/portals)
- Business Model: Free platform for employers; we earn revenue when employees enroll in college programs
- Current Analytics: Google Analytics, Microsoft Clarity, HubSpot (limited visibility into user journey)
Project Details
- Timeline: 4 weeks (50-60 hours total)- possibility of extending the contract after Phase 1
- Start date: likely mid to end of September
- Work Style: Remote, embedded team member model
- Rate: $60-65/hr
Job Description
What You’ll Do
Week 1-2: Assessment & Strategy
- Audit current Bubble platform capabilities for analytics implementation
- Evaluate existing Google Analytics, Clarity, and HubSpot setup
- Design custom event tracking for user searches and program comparisons
- Recommend optimal tracking solution within platform constraints
Week 3-4: Implementation & Testing
- Deploy tracking across 3-5 pilot employer sites
- Set up reporting dashboards for user behavior insights
- Test data accuracy and create scaling documentation
- Provide optimization recommendations based on initial findings
Key Deliverables
- Technical assessment of Bubble platform analytics capabilities
- Custom event tracking setup for user journey mapping
- Real-time reporting dashboard for user behavior insights
- Implementation guide for scaling across remaining sites
- Actionable recommendations for improving conversion rates
Qualifications
- Essential: Advanced Google Analytics experience with custom event tracking and conversion funnel setup
- Essential: Experience with marketing analytics tools (Clarity, HubSpot integrations preferred)
- Preferred: Bubble platform experience or understanding of template-based system limitations
- Preferred: User journey mapping and lead generation funnel experience
- Bonus: EdTech or education marketing background
Additional Information
Why This Role Matters
Help a growing EdTech startup unlock the mystery of their user behavior to dramatically improve conversion rates and enable personalized marketing outreach. Your work will directly impact revenue and user experience optimization.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
