Job description
Senior Content & Growth Marketing Lead
About AccelOne
AccelOne is a nearshore software development partner serving clients across the U.S. and Latin America. Our senior-level teams integrate seamlessly with client organizations, delivering high-quality engineering, design, and AI-enabled solutions powered by transparency, collaboration, and cultural alignment.
We believe exceptional digital products come from expertise, communication, and trust - and our Marketing team plays a central role in bringing that story to the world.
About the Role
We are seeking a modern, AI-powered marketer who is equal parts strategist, creator, storyteller, analyst, and operator - someone who can seamlessly move between high-level brand narrative, hands-on content creation, and data-driven growth execution.
This hybrid role blends growth marketing, full-spectrum content creation, and AI-driven workflow innovation to elevate AccelOne’s presence across LinkedIn, YouTube, paid channels, email, SEO/SEM, and the corporate website.
This person will:
- Shape our brand narrative across all four strategic content pillars (AI & Innovation Leadership, Client Success Stories, Nearshore Culture, Industry Insights).
- Produce a wide variety of high-performing content formats, including video scripts, interviews, short-form clips, carousels, long-form LinkedIn pieces, thought leadership posts, infographics, written case studies, and social-first creative.
- Execute data-backed, multi-channel growth campaigns across LinkedIn, YouTube, SEO/SEM, email nurture, paid media, and website optimization.
- Build, refine, and optimize AI-assisted workflows for content production, repurposing, editorial planning, automation, competitive intelligence, and performance analysis.
- Work closely with Sales, Leadership, and cross-functional teams (Design, Product, Talent, Engineering) to strengthen pipeline generation, reinforce brand authority, and ensure message alignment.
This role is ideal for a marketer who loves crafting stories, excels in hands-on content creation across multiple formats, and is energized by using AI and modern tools to scale creativity, efficiency, and impact.
Key Responsibilities
Content Leadership & Creation
Own the end-to-end content strategy, including editorial planning, storytelling, distribution, and repurposing across formats.
Develop and produce a wide range of LinkedIn-native and B2B social content, including:
- Video content (interviews, scripts, short-form clips, panels, explainers)
- Written thought-leadership pieces, long-form LinkedIn articles, insights posts
- Carousels, mini-slideshows, and visual storytelling posts
- Infographics, data visuals, frameworks, and process breakdowns
- Written case studies, client stories, technical narratives, and postmortems
- Short-form insights, POV posts, and news reactions (AI, tech, industry trends)
- Content repurposing from interviews, webinars, panels, and client sessions
Co-create content series aligned to AccelOne’s four content pillars (AI & Innovation, Client Success Stories, Nearshore Culture, Industry Insights).
Collaborate closely with SMEs (CTO, engineering, UX, data, leadership) to translate technical knowledge into compelling narratives accessible to executives and practitioners.
Ensure consistent brand voice, tone, message alignment, and visual standards across all content, in accordance with AccelOne’s Brand Guidelines.
Develop modular content templates for fast production (scripts, carousels, articles, social copy, case study layouts).
Growth & Digital Marketing Execution
- Plan and manage multichannel campaigns, including SEO, email sequences, paid media (Google Ads, Meta), and LinkedIn.
- Increase awareness, traffic, and qualified pipeline using data-backed experimentation and performance analysis.
- Build dashboards, measure marketing KPIs, and report insights to leadership.
- Partner closely with Sales to align messaging, improve MQL → SQL flow, and strengthen demand generation systems.
AI-Enabled Marketing Operations
- Implement AI workflows for:
- Content ideation, scripting, and editing
- Market research & competitor monitoring
- Marketing automation & personalization
- Video editing support (AI tools for transcript-based cutting, captioning, repurposing)
- Drive innovation in how AccelOne uses AI for modern marketing delivery.
- Optimize automation within HubSpot/Salesforce, CRM, email nurture, and lead scoring.
Brand, Process & Cross-Functional Collaboration
- Ensure strong brand consistency across the website, social, sales assets, and multimedia content.
- Collaborate with external vendors, freelancers, and internal teams (Design, Talent, Leadership).
- Strengthen SOPs, campaign playbooks, content calendars, and AI-supported workflows.
Requirements (Must-Have)
- 4+ years in B2B digital marketing, growth, or content marketing, ideally in tech, SaaS, or digital services.
- Strong portfolio demonstrating content creation across formats (video, written, social, carousels, storytelling).
- Hands-on experience planning and executing multichannel campaigns (SEO, SEM, paid media, email, social).
- LinkedIn-first content and distribution expertise.
- Proficiency with LinkedIn Campaign Manager, Meta Ads, Google Ads, and similar performance tools.
- Experience using AI marketing tools (e.g., ChatGPT, Claude, Jasper, Perplexity, Runway, Descript,+) in daily workflows.
- Experience with branding initiatives, including brand refreshes, visual narrative development, or company website projects.
- Background working in video content, social media production, editorial workflows, or multimedia content repurposing.
- Familiarity with motion graphics, video editing, and/or AI-driven creative tools.
- Strong experience with Notion, Miro, Figma, Canva, ClickUp, or equivalent collaboration tools.
- CRM & marketing automation proficiency (HubSpot, Salesforce or similar).
- Strong analytics capability (GA4, dashboards, KPIs) with metrics-based decision making.
- Experience working with cross-functional teams (Sales, Product, Design, Talent).
- Excellent communication and writing skills for business, storytelling, and technical translation.
- Advanced or bilingual English.
Nice to Have
- Experience in nearshore software development, IT consulting, or outsourcing environments.
- Knowledge of UX, user research, journey design, or product storytelling.
- Experience managing agencies, freelancers, or multi-vendor content operations.
- Past involvement in thought leadership programs (exec ghostwriting, panels, webinars) or industry vertical marketing.
Soft Skills
- Creative storyteller who can turn complex concepts into clear, compelling multimedia content.
- Growth mindset with strong ownership and drive for measurable results.
- Strategic thinker with strong execution rigor.
- Collaborative, positive communicator capable of aligning multiple stakeholders.
- Able to thrive in remote, distributed, cross-cultural teams across the Americas.
Why Join AccelOne
- Work with an international team delivering AI innovation, enterprise solutions, and world-class software.
- A culture built on transparency, collaboration, and trust.
- Your contributions will directly shape our marketing engine, voice, and pipeline-driven results.
- Room to experiment, deploy new AI tools, and innovate in modern marketing execution.
- A people-first company committed to growth, learning, and excellence.
