Job description
This position is fully remote and available ONLY for applicants living in countries in Central America, including Guatemala, Honduras, El Salvador, Costa Rica, and Panama.*Please submit your resume in ENGLISH. Resumes received in other languages will NOT be evaluated.*
About the Role
We’re looking for a strategic, detail-oriented Product Marketing Associate who thrives on uncovering insights and turning them into action. You’ll play a key role in shaping how we understand the competitive landscape, track product performance, and position our offerings in the market. This is a hands-on role for someone who’s curious, analytical, and passionate about driving go-to-market success through data and storytelling.
If you’re energized by fast-paced environments and love connecting the dots between data and strategy, we’d love to meet you!
Key Responsibilities
- Support competitive research and market analysis to help our client stay ahead of industry trends and emerging threats.
- Deliver actionable insights that inform product strategy, positioning, and sales enablement initiatives.
- Partner with internal teams to gather customer feedback, market signals, and competitive intelligence.
- Help craft compelling value propositions and enablement materials for sales and customer-facing teams.
- Contribute to product launches with market context and positioning support.
- Present findings and strategic recommendations to product, sales, and executive stakeholders.
- Track and report on the impact of competitive intelligence and research initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-3 years of experience in product marketing, market research, competitive intelligence, or sales enablement.
- Background or familiarity with CPG, retail, or tech provider industries is strongly preferred.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Experience with tools like Excel, PowerPoint, and competitive intelligence platforms (e.g., Crayon, Klue, SimilarWeb).
Preferred Qualifications
- Experience in B2B SaaS industry.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce).
- Passion for storytelling and translating data into strategic insights.
WHO WE ARE:
Alia Services is one of the renowned recruitment and payroll services’ companies that operate remotely. We offer one-window solutions for entrepreneurs, small-medium enterprises, companies, corporates, and candidates. With us, a company can shape its organizational goals and objectives into reality by acquiring exceptional human capital with an easy and fast paced recruitment process.
WHAT DO WE PROVIDE?
- Full time positions with the potential for overtime.
- 100% remote positions.
- Competitive compensation package.
- An inclusive, fast pace exciting environment culture offering accelerated professional growth.
- 1-on-1 coaching with feedback sessions, mentorships, and leadership development programs.
- Opportunities for cross-functional development
