Marketing Manager

Job description

Apriorit is a software engineering company, established in 2002, with significant experience in system programming, cybersecurity, reverse engineering, SaaS/Web, blockchain-based solutions, and artificial Intelligence.

Working with high-profile clients (including several Fortune 500 companies), we established high standards of software development, communication, and effective teamwork.

We have headquarters in the US with offices in Poland and Cyprus, and three R&D offices in Eastern Europe. Our team comprises more than 350 specialists, and we help tech companies worldwide transform their innovative ideas into secure and viable products.

We are currently seeking an experienced Marketing manager with a focus on website optimization.

Key duties:

• Develop marketing briefs for copywriters to guide the creation of landing pages, articles, and other marketing materials for the Apriorit website and social media

• Perform comprehensive marketing research, including ICP definition, buyer persona development, market segmentation, and analysis of competitor best practices.

• Regularly audit and update existing content and website pages to showcase company expertise and positioning, reflect industry trends, and TA needs

• Research lead-generation topics for the Apriorit blog and translate them into structured website content plans

• Develop and implement website optimization efforts, focusing on enhancing user experience, conversions, and overall performance: blog content, landing pages, service pages, lead capture forms, calls-to-action (CTAs), conversion tracking mechanisms, and other components to optimize lead generation efforts

• Collaborate with content writers, designers, SEO specialist, and tech experts to implement changes and improvements on the website according to the marketing strategy and business goals

• Monitor website metrics and generate reports to communicate findings and suggest improvements

• Plan and implement marketing campaigns focused on increasing lead generation

• Research and identify growth points and optimization opportunities based on data analysis, competitors’ research, users’ feedback, and industry trends

• Managing the creation of marketing materials (presentations, datasheets, etc.)

• Work together with the team to create new marketing strategies

• Participating in marketing materials reviews

Skills and experience we need:

• 4+ years of experience as a Marketing Manager in an IT services company

• Deep understanding of B2B IT services marketing - TA, messaging, pain points

• Hands-on experience in developing and implementing website optimization strategies to increase conversions

• Strong knowledge of landing/service pages processes creation and optimization (page components structure, triggers, SEO, UX/UI)

• Deep understanding of digital marketing approaches for planning and implementing the full cycle of effective lead generation campaigns

• Strong analytical skills and knowledge of analytics tools (e.g., Google Analytics, Google Tag Manager, Google Search Console, Hotjar, Clarity, etc.)

• Strategic thinking and the ability to draw key insights from data to drive key marketing decisions

• Proficient English writing skills at Upper-Intermediate level or higher, with strong copywriting abilities for developing website content, marketing materials, and key messages

• Goals-oriented, strong project management skills, and a proactive approach

• English Level – Upper-Intermediate +

Perks and benefits:

• Work in a stable, boutique IT services company with more than 22 years on the market

• Quiсk online recruitment process

• Onboarding: Made for quick and effective adaptation to the company

• Remote work or hybrid work according to your needs

• Flexible working hours

• Full-time working day

• 20 working days of paid annual leave

• Paid sick leave

• Attractive salary adapted to your experience

• Career advancement and professional growth

• Personalized learning approach (mentoring, internal courses, knowledge sharing)

• Free corporate English lessons

• We provide the necessary equipment: a laptop, a monitor, and additional accessories.

If you are interested in this position, please submit your detailed CV.