Job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for a Education Marketing Manager for Kyrgyzstan who will take full ownership of local marketing campaigns across multiple markets. This role goes beyond data-driven growth — it is also about community building, lifecycle management, events and the creation of impactful marketing campaigns. You will be responsible for ensuring Binance stays relevant, visible, and engaging in one of our top priority regions.
Responsibilities:
- Full ownership of educational initiatives in Kyrgyzstan — from ideation and planning to execution and performance evaluation;
- Develop and scale educational programs tailored to the Kyrgyz market, aligned with Binance’s strategic priorities;
- Collaborate closely with the Ministry of Education and other governmental and academic institutions to establish and deliver long-term educational projects;
- Plan, organize, and execute both offline and online educational events (roadshows, student programs, crypto schools, webinars);
- Manage the local marketing budget for educational initiatives with a strong focus on ROI and efficiency;
- Engage with stakeholders such as universities, schools, student organizations, and partners to maximize outreach and impact;
- Own analytics and reporting — track the effectiveness of educational campaigns, prepare reports, and optimize initiatives based on data-driven insights;
- Governmental and institutional relationship management;
- Strong project management skills — ability to independently run multiple initiatives in parallel and deliver high-quality outcomes on time.
Requirements:
- Minimum 2 years of relevant experience in marketing or the educational sector;
- Proven track record in building, managing, and scaling educational programs or projects;
- Strong knowledge of the crypto industry, its products, and adoption dynamics;
- Bilingual English/Kyrgyz is required to be able to coordinate with overseas partners and stakeholders;
- Based in Kyrgyzstan;
- Strong analytical and project management skills, with the ability to drive initiatives end-to-end;
- Experience working with governmental bodies or educational institutions, preferably within Central Asia;
- Excellent communication and stakeholder management skills, with the ability to build partnerships at different levels.
Nice to have and more about the role:
- Experience working in fast-scaling tech or fintech companies;
- Hands-on experience with local PR, influencers, or grassroots communities;
- A mid-level role with full ownership of marketing in Kazakhstan, this role requires execution skills;
- Everyone works as mutual team executor. This is an individual contributor role: you must be proactive, hands-on, and ready to execute independently in close collaboration with the team;
- The opportunity to shape the regional strategy and community presence from the ground up;
- A highly dynamic, international environment with the world’s leading crypto brand;
- Cross-regional collaboration with global marketing and product teams;
- Competitive compensation and growth opportunities within Binance.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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