Job description
Reports to: Vice President, Marketing
Location: Plymouth Meeting HQ (Hybrid) or Remote
Company Overview:
Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. At Braeburn, we challenge the status quo and champion transformation of the management of opioid use disorder (OUD) by partnering with the community to create a world where every person with OUD gets the best possible care and opportunity to reach their full potential. Our shared commitment to innovation on behalf of patients enables us to help people with OUD begin and sustain recovery.
At Braeburn, there are opportunities to contribute to our purpose every day. We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential.
Position Summary:
The Director, Patient Marketing will lead the development and execution of Braeburn’s patient-focused marketing strategies, including both branded and unbranded initiatives. Reporting to the Vice President of Marketing, this role is responsible for ensuring that our campaigns empower and engage patients, reduce barriers to treatment, and support optimal patient outcomes. This individual will also manage one direct report and collaborate cross-functionally to drive patient engagement and brand growth.
Specific Duties:
- Patient Marketing Strategy: Develop and execute patient-centric marketing strategies (branded and unbranded) to support awareness, initiation, adherence, and retention in treatment.
- Campaign Development: Lead creative development and execution of patient campaigns across digital, social, print, and other media channels; ensure culturally relevant, compliant, and impactful messaging.
- Unbranded Education: Drive disease awareness and education initiatives to reduce stigma and motivate patients to seek treatment.
- Branded Promotion: Oversee branded patient promotional campaigns, patient support resources, and engagement programs for Braeburn’s OUD portfolio.
- Brand Planning: Contribute to annual and long-range brand planning processes, ensuring patient marketing strategies are fully integrated with overall brand objectives.
- Metrics & KPIs: Establish clear success metrics and manage patient marketing initiatives to KPIs; adjust strategies based on results, data, and evolving market dynamics.
- Market Research & Analytics: Partner with market research and analytics teams to identify insights into the patient journey, treatment barriers, and engagement opportunities; apply findings to refine campaigns.
- Cross-Functional Collaboration: Partner with Market Access, Medical Affairs, Sales, Public Affairs, and Community Engagement teams to ensure alignment and maximize impact.
- Agency & Vendor Management: Manage external agencies and vendors to deliver high-quality patient marketing materials and campaigns on time and on budget, while identifying opportunities to leverage AI tools and technologies to enhance efficiency, operations, and performance.
- Budget & Resource Management: Oversee patient marketing budget and allocate resources efficiently while exercising fiscal responsibility.
- Conference & Community Presence: Represent patient marketing strategy in key patient/community conferences and events; support booth and activity execution.
- Team Leadership: Coach, empower and develop a direct report, fostering inclusion, collaboration, and professional growth.
- Compliance: Ensure all patient marketing programs comply with regulatory, legal, and medical guidelines.
Skills:
- Ability to translate insights into impactful patient strategies and programs.
- Strong experience in branded and unbranded patient marketing in a regulated environment.
- Facility with metrics, dashboards, and performance tracking; able to shift plans based on findings.
- Excellent communication, collaboration, and leadership skills.
- Expertise in leveraging data-driven insights and market research to shape campaigns, measure success and implement change for continuous efficiency and effectiveness.
- Agile and adaptable, with the ability to thrive in a dynamic and fast-paced environment.
Education/Experience:
- Bachelor’s degree and 10+ years of relevant marketing experience, including significant patient marketing experience in biopharma or related industries. MBA or advanced degree in marketing, business, or related field preferred.
- Direct-to-Patient/DTC marketing expertise, with proven results in driving patient engagement.
- Experience managing people, agencies, budgets, and cross-functional teams.
- Experience in neuroscience, addiction, psychiatry, or specialty pharma strongly preferred.
- Track record of successfully launching branded and unbranded patient campaigns.
Braeburn is committed to ensuring equal employment opportunity for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, military/veteran status, age, disability, or any other category/characteristic protected by law (collectively, “Protected Categories”). In fact, we encourage all underrepresented backgrounds to apply for any open job positions with the company.
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