Director, Rare Tumor Patient Marketing, Desmoid Tumor (DT)

Job description

About SpringWorks Therapeutics:

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.

We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).

At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for .

Your Role:

The Director, US Rare Tumor Patient Marketing, Desmoid Tumor (DT) will lead all patient marketing for the US Desmoid Tumor commercial brand team, which currently markets OGSIVEO (nirogacestat).

This role will drive the development and implementation of insights-driven and actionable strategy and tactics for DT patients and caregivers in the US market to drive patient engagement and help shape our future in DT. It will require collaboration across cross-functional teams, including but not limited to Medical Affairs, Patient Advocacy, Sales, Market Access and Patient Services, Communications, Regulatory, Compliance, Market Research, Commercial Operations, Legal, and commercial leadership. This position reports into the Senior Director, US Desmoid Tumor Brand Lead within the Rare Tumor Marketing team and will have one direct report.

Location Classification – Hybrid: ​

This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs in our Boston, MA (Seaport) office. #LI-Hybrid​

Essential Duties and Responsibilities:

• Lead patient strategy, messaging, and tactical plan development/execution for key disease education and branded activities, including campaign development, while determining budgets, timelines and metrics for program success
• Interpret and translate clinical data and market research insights for use in patient marketing materials
• Evolve patient digital marketing capability in partnership with Omnichannel Marketing to ensure team can execute on optichannel DTC promotional platform with an optimized marketing mix and refined audience targeting
• Provide strategic oversight for patient media plan development and performance measurement
• Cultivate strong relationships with patient advocacy groups, patient thought leaders, and external strategic partners in collaboration with patient advocacy and patient services
• Develop and execute full year patient advisory board plan to support business needs
• Understand the market landscape through direct patient learning opportunities and market insights and partner with commercial analytics and insights team to develop primary and secondary research plans
• Identify appropriate key performance indicators to measure and monitor and lead patient cross-functional team tracking & performance analysis
• Contribute to the annual planning process, leading the short and long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
• Collaborate closely with brand marketers across Rare Tumors portfolio to align marketing tactics and share insights on patient/caregiver needs and opportunities
• Manage agency partners, project timelines, and resource allocation
• Model and foster a culture of collaboration and patient centricity
• Own patient marketing budget
• Manage and coach direct report
• Other duties as assigned

Role Requirements:

• Education:
  • Bachelor’s degree (business or related disciplines)
  • MBA or other advanced degree preferred
• 8+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry in-line brand marketing
• Extensive patient and/or consumer marketing, with digital and personal engagement experience
• Available to travel up to 30%
• Rare disease and oncology experience preferred
• HCP marketing experience preferred
• Management experience preferred
• Ability to lead projects and make key decisions without day-to-day oversight
• Ability to effectively prioritize projects and initiatives based on aligned business objectives
• Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
• Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
• Initiative, creativity, and ability to work effectively in complex, rapidly changing environment
• Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
• High ethical standards and personal integrity
• Embody the organization’s values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams’ performance.

Compensation and Benefits:The expected salary range for this position is $165,000 – $230,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.

We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits.

EEO Statement:

SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks’ Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired, promoted, or to otherwise take advantage of employment opportunities.

This Equal Employment Opportunity Policy applies to all aspects of employment, including, without limitation, recruitment, hiring, placement, job assignment, promotion, termination, transfer, leaves of absence, compensation, discipline, and access to benefits and training. Any violation of this Policy will result in disciplinary action up to and including termination of employment.

Privacy:Upon submission of this form I understand that SpringWorks Therapeutics is based in the United States and personal data submitted in the form will be transferred and accessed in the U.S.. Information about SpringWorks Therapeutics’ privacy practices can be found at Privacy Policy - Springworks (springworkstx.com).