Job description
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the Role
The Social Media Content Creator will focus on spearheading content production, collaboration, best practices, and innovation, as well as overseeing execution for the Everything App in Jordan.
The ideal candidate is a dynamic team player with deep expertise in content production and social media. They’re experienced working cross-functionally to ideate and execute exciting and innovative social media content and initiatives that drive brand love and deliver on strategic business objectives. They will work closely with multiple departments including business verticals, functions and markets, supporting the overall social media strategy.
What You’ll Do
Social media management
- Support on social media strategy and management and optimisation
- Manage social media calendars and captions
- Serve as a thought leader in the team, collaborating closely with internal stakeholders including marketing, creative, brand, digital, corporate, account managers, and others to bring Careem’s verticals and sub-brands to life through social media.
- Collaborate with other social media leads on campaigns and content with ongoing support and knowledge/insight sharing
- Monitor, measure, and analyse the effectiveness of initiatives; make recommendations to optimize performance; communicate wins across the organization
- Keep a pulse on new and emerging trends and platforms—testing, learning and experimenting in ways that feel authentic to the brand.
Content Creation
- Lead on all stages of production from ideation to editing
- Collaborate on the creative and strategic direction of social content, working closely with the social media and marketing team of strategists and creators
- Content ideation and creation for social media channels in Pakistan, supporting the Careem positioning including made-for-social video content
- Work closely with business verticals and sub-functions to identify content opportunities and lead on the execution of content based on briefs
- Test innovative social content approaches to advance channel-specific KPIs and explore emerging platforms
- Direct social media shoots and be present on-ground to create content for Stories, Reels & live coverage when needed
- On-going proactive made-for-social content ideation and creation based on industry and regional trends
Applied Knowledge And Skills
- Hands-on experience in creating social content up to brand standards
- Knowledge and skilled in editing video content using Adobe Premiere Pro, Adobe After Effect and CapCut
- Strong communication skills
- Strong creative thinker who can ideate around an existing concept and develop new ideas/concepts relevant to our audience
- Strong knowledge of social creative trends
- Strategic and operational knowledge of social channels
What You’ll Need
- 4+ Years of Experience in social media and content creation
- Knowledge and experience in the full content production process
- Strong team player and collaborator
- Creative strategic thinker
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
