Job Description
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Sr Sales Manager Digital Native
About the Department
Account Executives, Business Development Representatives, Solution Engineers, Customer Success, and Sales Operations all work together to help our customers adopt Cloudflare and create great Internet-enabled experiences.
The sales team at Cloudflare helps customers solve real technical challenges while driving the revenue growth that enables the company to provide free services to millions in our community.
The role:
Our sales team has been expanding its focus on the digital-native economy, helping high-growth, developer-driven companies scale their businesses securely and efficiently. Cloudflare has accelerated its adoption among technology-first organizations, and this team will continue that momentum with an emphasis on speed, customer value, and long-term growth.
As the Sales Manager, you will lead our UKI Digital Native sales team. We are seeking a highly experienced and talented Sales Leader with a proven track record of selling to digital-native companies, developers, start-ups and high-growth technology firms. Your role will be pivotal in managing and growing this segment, with overall responsibility for revenue generation, strategic hiring, and brand awareness—all while fostering Cloudflare’s unique culture.
The position requires leadership that spans go-to-market strategy development, management of high-performing Territory Account Executives, and deep engagement with developer-driven organizations. You will oversee key account planning, executive relationship mapping, and alignment, fostering trust and product co-creation with customers. Your focus will be on balancing shorter, high-velocity sales cycles with long-term enterprise sales strategies, ensuring that Cloudflare remains a trusted partner for digital-native businesses.
Key Responsibilities:
- Drive sales growth by developing and executing strategies tailored to digital-native companies and developer-focused organizations.
- Lead a sales team while fostering collaboration across supporting roles, including solution engineering, customer success, and field marketing.
- Expand the Northern Europe Digital Native team by partnering with global functional leadership and recruiting resources to attract top talent.
- Apply and influence Cloudflare’s sales methodology, driving best practices in technical selling, pipeline management, forecasting, and account strategy.
- Develop and execute market strategies specific to digital-native companies with distributed teams, global infrastructures, and high scalability needs.
- Represent Cloudflare as a trusted partner for developers and engineering leaders, ensuring our solutions align with their unique technical and business challenges.
- Ensure adherence to corporate policies and regulatory requirements across the sales organization.
- Lead regular business cadence activities, including forecast calls, deal reviews, account strategy discussions, and company-wide sales initiatives.
- Represent Cloudflare at industry conferences, developer-focused events, and external forums, strengthening our brand presence within the technology community.
- Travel within EMEA as required.
Desired Skills, Knowledge, and Qualifications:
- Minimum 5 years of sales leadership experience, with a proven ability to scale high-performing teams selling to digital-native companies and developers.
- Experience in selling cloud, security, performance, and networking solutions to technology-first organizations.
- Strong understanding of developer ecosystems, cloud-native architectures, APIs, and DevOps workflows.
- Demonstrated ability to navigate technical sales cycles, working closely with engineering and product teams.
- Proven success in managing long-term enterprise sales cycles while also driving high-velocity sales motions.
- Track record of overachievement in sales leadership roles, with promotions reflecting consistent success.
- Experience in selling to technology sectors, including SaaS, FinTech, eCommerce, Media, and emerging digital industries.
- Strong grasp of network security concepts such as Zero Trust, SASE, and Internet performance optimization.
- Excellent interpersonal communication, organizational, and presentation skills, with the ability to engage both executives and technical stakeholders.
- Self-motivated, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
This is a unique opportunity to lead and scale a high-impact team focused on the future of the internet. If you are passionate about working with digital-native companies and the developer market, we’d love to hear from you.
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers–at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we’ve provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person’s, perceived or actualrace, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.
