Job description
About the Opportunity
Contentful is looking for an Associate to join the Business Operations and Strategy (BOS) team to help scale our business. One of the primary responsibilities of this role is developing and executing Pricing & Packaging strategy (in support of our broader corporate strategy). You will work closely with teams across the organization to understand business performance, set strategy, and drive business growth.
This is a hybrid role where office attendance in Denver is expected 2-3 days per week.
What to expect
Strategy Development:
- Support developing and executing the company’s overall pricing and packaging strategy for all products and services.
- Conduct comprehensive market analysis, including competitor pricing, market trends, and industry benchmarks (including identifying broader shifts in pricing models / new approaches to monetization).
- Collaborate with product, sales, marketing, and finance teams to align pricing with product roadmaps, GTM strategies, and financial goals.
Analysis and Modeling:
- Perform detailed quantitative analysis to model the impact of pricing changes, including price elasticity, customer lifetime value (LTV), and total addressable market (TAM).
- Build and maintain pricing models and tools to support decision-making and forecasting.
- Analyze pricing performance and key metrics (e.g., win rates, churn, expansion revenue) and make data-backed recommendations for adjustments.
Customer & Market Research:
- Lead qualitative and quantitative research initiatives (e.g., conjoint analysis, value surveys, customer interviews) to understand customer willingness to pay and perceived value.
- Translate customer insights into actionable pricing and packaging recommendations.
Packaging & GTM Execution:
- Define and refine product packages, tiers, and add-ons to meet the needs of different customer segments.
- Develop and manage the launch plan for new pricing models, working closely with sales enablement to ensure the sales team is equipped to communicate value effectively.
- Create internal and external pricing documentation, including sales playbooks, value propositions, and public-facing pricing pages.
Cross-Functional Collaboration:
- Serve as the internal subject matter expert on all pricing matters.
- Partner with the sales team to address customer pricing inquiries and support large deal negotiations.
- Work with the marketing team to develop messaging that highlights the value of our pricing and packaging.
Flexibility: Be willing and able to support beyond Pricing & Packaging to support broader corporate strategy efforts (including, but not limited to, supporting M&A strategy and execution and Product / GTM strategy)
What you need to be successful
Experience:
- 4+ years of experience in a pricing role, preferably within a B2B SaaS environment OR general management experience in areas such as management consulting, investment banking/private equity or BizOps
- Strong understanding of SaaS business models, metrics (ARR, LTV, CAC, etc.), and go-to-market strategies.
Skills:
- Exceptional analytical and quantitative skills with a strong command of financial modeling.
- Proficiency with data analysis tools (e.g., Excel / Google Sheets, BI platforms like Tableau).
- Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
- Strong project management skills and the ability to manage multiple initiatives simultaneously.
- Strategic and critical thinker with a proactive, results-oriented approach.
What’s in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time!A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
- Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
This role will need to be conducted in a state in which we are currently registered to do business.
The application deadline is 11/30/25
Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.
Colorado Salary Range: $112,000 - $152,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]
#LI-CD1 #LI-Hybrid
Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected]__with any information you may have.
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