Product Marketing Manager - Ecosystem

Job description

About the Opportunity

Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning  for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike.

You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences.

This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth.

What to Expect

• Product Positioning & Messaging: You will be responsible for developing clear and differentiated positioning and messaging for the Ecosystem product group—including the Marketplace, Extensibility features, and Developer Experience. Your focus will be on articulating how these capabilities create business value, crafting content that resonates with both technical and non-technical audiences. Messaging should align with Contentful’s overall brand narrative while highlighting the specific strengths of the Ecosystem offering.
• Go-to-Market Strategy & Execution: You will collaborate closely with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem. This includes defining and executing campaigns in close collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events. You’ll also work closely with Partner Marketing to promote integrations and raise awareness of Marketplace offerings.
• Cross-Functional Collaboration: You’ll collaborate with a wide range of internal stakeholders including Product, Partnerships, Sales, Customer Success, and Enablement. Your role will involve aligning teams around GTM goals, supporting internal training, and ensuring our partner ecosystem is well-positioned to succeed. You’ll also support the Partnerships team by creating materials and strategies that promote integration adoption and partner value.
• Storytelling & Enablement: A core part of your role will be creating compelling product stories that illustrate how Contentful’s ecosystem delivers value. This includes messaging frameworks, announcement copy, sales enablement tools, and case studies. You’ll work with Sales and Enablement to make sure our teams are equipped to communicate the value of our ecosystem to customers and prospects alike.
• Market Research & Insights: You will collaborate closely with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape. These insights will help validate positioning, inform messaging, and shape go-to-market priorities. Your ability to synthesize research into actionable recommendations will directly influence Ecosystem strategy.
• Performance Measurement: You’ll be responsible for tracking the impact of your work through key metrics such as adoption, engagement, and partner-driven growth. By analyzing performance and surfacing insights, you’ll continuously improve messaging, refine GTM plans, and ensure your efforts are driving real business outcomes.

What You Need to Be Successful

• Experience: 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.
• Communication Skills: Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders. Strong public speaking and presentation skills.
• Partnership Mindset: Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement.
• Strategic Thinking: Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.
• Execution-Oriented: Self-starter who is comfortable operating in a fast-paced environment and balancing short-term deliverables with long-term vision.
• Curiosity & Adaptability: Eager to learn, test ideas, and iterate quickly. Brings a customer-first perspective and an interest in extensibility and developer experience.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time!A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Salary Range: $140,000 - $168,000

[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

#LI-JE1 #LI-Hybrid

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected]__with any information you may have.

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