Direct Agents

Founded in 2003, we are an independent, certified Minority-Owned Business (MBE, NMSDC, SBS MBE Certified). We are a full-service growth marketing consultancy with offices in New York, Los Angeles, and Austin.

We specialize in AI-powered growth marketing, combining human creativity and artificial intelligence to help clients with acquisition, e-commerce, and B2B growth.

We offer services including Social Media Marketing, Search Marketing, Display Advertising, Mobile Marketing, Analytics, Creative, Strategy, Video Production, Content Production, SEO, Demand Generation, Lead Generation, Email Marketing, Amazon Commerce, Performance Marketing, Inclusive Marketing Strategy, Paid Social, Organic Social Media, and Technology. These include Generative Engine Optimization (GEO), Reddit Advertising & Engagement, and Media Mix Modeling.

We manage $500 million in annual media and work with brands like Marvel, NBA, and NYSE.

Our mission is to disrupt the traditional agency model by blending human ingenuity, AI, and technology to achieve strong performance.

Our values are:

• Excellence: High-quality work and a great client experience.
• Agility: Quickly adapting campaigns, testing new technology, and capitalizing on trends.
• Fearless: Taking calculated risks, experimenting, and improving through iteration.
• Impact: Acting as a strategic partner and an integrated part of our clients’ teams, not just a vendor.

Direct Agents has a team of over 75 professionals, with a workforce that is 80% diverse. Direct Agents has offices in New York, Los Angeles, and Austin.

Direct Agents was recognized as a Forbes Top 50 Best Workplace in Advertising and Marketing in 2022 and has been named a Crain’s Best Place to Work 8 times.

The culture encourages innovation, technology, and diverse thinking, creating an environment where ambitious, motivated individuals who take initiative can flourish. It promotes an inclusive culture with team events and a dog-friendly office.

Leadership includes Co-Founders Dinesh Boaz (Creative Director) and Josh Boaz (Managing Director), along with various EVPs and VPs.

We offer a range of benefits and perks to our employees.

Our benefits include:

• Participation in a 4-Day Work Week pilot program.
• Flexible PTO, which offers up to 24 days annually based on seniority, plus paid birthdays and volunteer days.
• Remote flexibility with work-from-anywhere options, depending on seniority.
• Comprehensive paid parental leave and family-friendly policies.
• Premium healthcare options, including full coverage with access to One Medical, KindBody, and mental health support.
• Wellness perks like a CitiBike membership, fitness reimbursement, and various wellness programs.

Our work environment fosters community through team events and a dog-friendly office. We provide employees with a modern tech setup, including MacBook Pro and premium software tools.

We emphasize AI-driven innovation, offering access to proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions.

Career development is supported through mentorship, training programs, and direct access to leadership. Employees also have opportunities to contribute to thought leadership and strategic agency initiatives, working with brands like Marvel, NBA, and NYSE.