Job Description
About Ema
Ema is the category leader in Agentic AI, building the next generation of “AI Employees” for the world’s largest enterprises. We are solving complex automation challenges at scale, moving beyond simple chatbots to autonomous agents that execute sophisticated workflows across Finance, Legal, Operations, and IT.
We are entering a hyper-growth phase and are looking for a world-class Senior Demand Generation leader to join as our founding IC for Demand Generation Marketing. This isn’t a role for someone who wants to manage a large agency from a distance; this is for a “player-coach” who can architect the strategy, write the copy, host the salon dinner, and personally build the engine that takes us from $10M to $100M+ ARR.
The Mission
Your mission is to build and own the “Outbound Engine” that opens doors at Fortune 2000 enterprises. You will establish Ema as the “must-have” solution for CXOs by orchestrating a high-touch, multi-channel strategy that blends field marketing, digital lead gen, scout programs, and executive-level outreach.
What You’ll Do
Own the Pipeline: Take full accountability for qualified sales pipeline. You will be the “Chief of Staff” to our AE and BDR teams, ensuring every campaign is a revenue-generating machine.
Fortune 2000 Playbook: Design and execute the “door-opener” strategy for the world’s largest companies. This includes 1:1 ABM, high-end direct mail, and bespoke digital experiences.
Field Marketing: Lead our premier field marketing efforts. You will manage our executive “Salon Dinners” and marquee conference presence, ensuring we are in the room with VPs and CXOs.
Orchestrate the “Blitz”: Align LinkedIn Ads, BDR outbound, and leadership push into unified 4-week “account blitzes” that saturate our target accounts with Ema’s value prop.
Scale the Scout Program: Formalize and manage our network of industry “Scouts” (former CXOs and consultants) to drive warm introductions into top-tier accounts.
AI-Powered Execution: Use Agentic AI (and Ema herself) to automate the unscalable. We expect you to leverage “vibe coding” and LLMs to create 10x the output of a traditional marketing team.
What We’re Looking For
The Startup Scaler Profile: You have lived the $10M to $100M+ journey. You’ve seen what a high-growth machine looks like and you’re ready to build it again from scratch.
Revenue DNA: You don’t talk about “leads” or “brand awareness.” You talk about ACV, Pipeline Velocity, and Closed-Won deals.
Enterprise Outbound Expertise: You understand the complex buying committee of a Fortune 500 company. You know how to reach a CIO at a legacy bank or a VP of Ops at a global retailer.
Player-Coach Mentality: You are a senior leader who is still excited to get your hands dirty. You can build a HubSpot sequence and write compelling ad copy yourself.
SF Bay Area Residency: This role is based in San Francisco.
Resilience: You have a “Refuse to Lose” mindset. You’ve overcome significant personal or professional challenges and bring that same grit to your work every day.
Why Ema?
Category Definition: We aren’t just building another AI tool; we are defining the “AI Employee” category.
Scale: You will be the architect of the growth engine for a generational company.
The Team: Work alongside a world-class team of engineers and leaders from Google, Meta, and Okta.
Growth Path: This is a “Founding IC” role with a direct path to building and leading the global Demand Gen organization as we scale.
Ema is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
