Producer

Job Description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Role Overview:

The CRM Producer, a key member of the BEAT team, will be responsible for client engagement and project management primarily within the CRM domain. This role leads digital initiatives focused on enhancing customer experience and fostering continuous engagement. The successful candidate will oversee the end-to-end process, from communication design leveraging customer data to production and operation, with a focus on CRM strategies, marketing automation, and loyalty programs. You will deeply understand clients’ business objectives and user experience to implement CRM initiatives that build long-term customer relationships.

Key Responsibilities:

1. Client Communication:

• Serve as the primary point of contact for clients in the CRM domain, identifying challenges, defining requirements, managing expectations, and providing expert advice on overall initiatives.
• Develop and maintain long-term partnerships based on trust, thoroughly understanding clients’ business objectives, customer strategies, and brand guidelines.

1. CRM / Marketing Automation Operations:

• Oversee the planning, production, and operation of CRM initiatives (e.g., email newsletters, LINE, personalized content).
• Lead customer journey design, scenario building, and content production progress by leveraging data.
• Perform segmentation and delivery design based on customer data and behavioral logs, and propose improvements for initiatives.

1. Loyalty Program Management:

• Be responsible for the planning, operational design, and production progress of loyalty and points programs.
• Drive the design and improvement of campaigns and initiatives aimed at enhancing customer engagement, collaborating closely with clients.

1. Project Management:

• Manage CRM-related projects from initial briefing through requirements definition, production, testing, release, and operational improvements.
• Define project scope, schedule, and budget, and manage risks while monitoring progress.
• Appropriately manage resources, including internal teams (e.g., creative, UI designers) and external vendors.

1. Quality Control:

• Ensure all CRM-related outputs meet quality standards, brand guidelines, and initiative objectives.
• Continuously optimize initiatives through pre/post-delivery reviews, performance evaluation, and improvement proposals.

Desired Skills & Experience:

1. Professional Experience & Skills:

• Practical experience in CRM operations (e.g., email marketing, marketing automation, customer data utilization initiatives).
• Practical experience (5+ years preferred) in digital production, project management, or client-facing roles.
• Experience at advertising agencies, digital agencies, CRM/marketing support companies, or in marketing departments of client-side companies is a plus.

1. Technical Knowledge & Tool Proficiency:

• Basic knowledge of simple coding, such as HTML/CSS (capable of troubleshooting issues like display glitches in HTML emails).
• Understanding of or experience using marketing automation and CRM-related tools.

1. Personal Attributes & Soft Skills:

• Highly organized with strong attention to detail, capable of managing multiple complex projects concurrently under tight deadlines.
• Proactive and creative problem-solver, not passive in addressing challenges.
• Highly collaborative, adaptable to change, and passionate about delivering high-quality digital creatives that drive results.

1. Language Proficiency:

• Business-level proficiency in both Japanese and English (reading, writing, and speaking) is essential for smooth communication with diverse internal and external stakeholders and clients.

Role Overview:

CRM Producerは、BEATチームにおいてCRM領域を中心としたクライアント対応およびプロジェクトマネジメントを担い、顧客体験の向上と継続的なエンゲージメントを生み出すデジタル施策のプロジェクトを担当します。

CRM戦略、マーケティングオートメーション、ポイントプログラムなどを軸に、顧客データを活用したコミュニケーション設計から制作・運用までのエンドツーエンドを統括するポジションです。

クライアントのビジネス目標とユーザー体験を深く理解し、長期的な顧客関係構築につながるCRM施策を実現します。

Key Responsibilities:

1. クライアントコミュニケーション

• CRM領域におけるクライアントの主要な窓口として、課題整理、要件定義、期待値調整、施策全体に対する専門的な助言を行います。
• クライアントのビジネス目標、顧客戦略、ブランドガイドラインを深く理解し、信頼関係に基づいた長期的なパートナーシップを構築・維持します。

      2. CRM／マーケティングオートメーション業務

• CRM施策（メールマガジン、LINE、パーソナライズドコンテンツ等）の企画・制作・運用を統括します。
• データを活用し、カスタマージャーニー設計、シナリオ構築、コンテンツ制作進行をリードします。
• 顧客データや行動ログをもとに、セグメンテーションや配信設計を行い、施策改善の提案を行います。

      3. ポイントプログラム／ロイヤルティ施策の担当

• ポイントプログラムやロイヤルティ施策における企画、運用設計、制作進行を担当します。
• 顧客エンゲージメント向上を目的としたキャンペーンや施策の設計・改善を、クライアントと伴走しながら推進します。

     4. プロジェクトマネジメント

• 初期ブリーフィングから、要件定義、制作、テスト、リリース、運用改善まで、CRM関連プロジェクト全体を統括します。
• プロジェクトスコープ、スケジュール、予算を策定し、進行状況をモニタリングしながらリスク管理を行います。
• 社内チーム（クリエイティブ、UIデザイナー等）および外部ベンダーを含むリソースを適切に管理します。

     5.  品質管理

• すべてのCRM関連アウトプットが、品質基準、ブランドガイドライン、施策目的を満たしていることを担保します。
• 配信前後のレビュー、効果検証、改善提案を通じて、施策の継続的な最適化を図ります。

Desired Skills & Experience:

1. 経験・専門スキル

• CRM業務（メールマーケティング、MA、顧客データ活用施策など）の実務担当経験。
• デジタル制作、プロジェクトマネジメント、またはクライアント対応を伴うポジションにおける実務経験（5年以上が望ましい）。
• 広告代理店、デジタルエージェンシー、CRM／マーケティング支援会社、事業会社のマーケティング部門での経験を歓迎します。

      2. 技術知識・ツールスキル

• HTML／CSSなど、簡単なコーディングに関する基礎的な知識（HTMLメールの不具合（表示崩れなど）の対応が可能なレベル）。
• マーケティングオートメーションやCRM関連ツールに関する理解、または使用経験。

      3. 人物像・ソフトスキル

• 高い整理能力と細部への注意力を持ち、タイトなスケジュール下で複数の複雑なプロジェクトを同時並行で管理できる方。
• 課題に対して受け身ではなく、積極的かつ創造的に解決策を導き出す問題解決志向。
• 協調性が高く、変化に柔軟に対応でき、成果にこだわりながら高品質で評価につながるデジタルクリエイティブの提供に情熱を持つ方。

      4.  語学力

• 社内外の多様なステークホルダーやクライアントと円滑にコミュニケーションを行うため、日本語・英語ともにビジネスレベル（読み・書き・会話）が必須。

About Us

VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond. VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY)

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.