Job description
We are seeking an experienced Senior SEO Specialist to join our remote team. As a Senior SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to improve our client’s website’s organic search rankings and drive organic traffic. This role requires a deep understanding of search engine algorithms, keyword research, on-page optimization, technical SEO, and link building.
Working closely with our content team, you will provide guidance and recommendations for optimizing website content, meta-tags, and other on-page elements. You will also conduct regular audits to identify areas for improvement and monitor keyword rankings and organic traffic performance.
This is a remote position and requires strong communication skills, self-management abilities, and proficiency in remote collaboration tools.
Key Responsibilities
1. SEO Strategy & Account Management
- Develop and own end-to-end SEO strategies for multiple client accounts.
- Conduct client audits, define KPIs, and deliver measurable growth in visibility and conversions.
- Stay ahead of Google updates, Search Generative Experience (SGE), and AI-driven ranking factors.
- Translate technical and analytical findings into clear, actionable insights for clients.
- Research & prepare SEO plans, project results, and share recommendations with the client
2. Keyword, Intent & Market Research
- Conduct deep keyword, entity, and topical research using advanced and AI-powered tools.
- Identify content gaps, semantic clusters, and voice/zero-click opportunities.
- Map keywords to user intent and customer journey stages to guide content creation.
- Benchmark competitors’ organic and SERP strategies to uncover growth areas.
3. On-Page & Content Optimization
- Prepare content briefs & collaborate with the writer to ensure SEO-first content ideation.
- Use AI and NLP tools (e.g., SurferSEO, Frase, Jasper, ChatGPT) to enhance relevance and readability.
- Ensure pages meet EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards.
- Optimize metadata, headings, schema, and internal linking structures.
- Audit and enhance content for featured snippets, People Also Ask, and visual search results.
4. Technical SEO
- Perform advanced technical SEO audits using Screaming Frog, Sitebulb, or equivalent tools.
- Address site speed, crawlability, canonicalization, and indexation issues.
- Work closely with developers to ensure SEO best practices are embedded in new builds.
- Implement structured data, Core Web Vitals improvements, and accessibility optimizations.
- Manage multi-domain and multi-language setups where applicable.
5. Off-Page, Digital PR & Authority Building
- Develop and execute ethical, results-driven link acquisition strategies.
- Build relationships with publishers, bloggers, and industry platforms for collaboration.
- Manage AI-assisted outreach personalization to scale link building efficiently.
- Track backlinks, disavow toxic ones, and maintain a healthy link profile.
- Support local SEO and reputation management when needed.
6. Analytics, Reporting & Automation
- Measure and report on SEO KPIs using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other tools.
- Create insightful dashboards and reports tailored to each client’s business goals.
- Use AI and automation to streamline auditing, reporting, and data collection processes.
- Perform competitive and performance analysis to inform next-step recommendations.
Tools & Platforms of Excellence
Core Tools: Google Search Console, GA4, Looker Studio, SEMrush, Ahrefs, Screaming Frog, Google Tag Manager
AI & Automation Tools: ChatGPT, SurferSEO, Jasper, Frase, ContentKing, Sitebulb
Bonus Skills: Familiarity with APIs, Python (for SEO automation), and CMS platforms (WordPress, Shopify, Webflow)
Requirements
- 4+ years of SEO experience, preferably within a digital agency environment.
- In-depth knowledge of SEO techniques, including keyword research, on-page optimization, technical SEO, and link building.
- Familiarity with SEO tools like SEMrush, Ahrefs, Looker Studio and GSC.
- Experience with website analytics tools, such as Google Analytics
- Strong command of AI-driven SEO tools and trends
- Strong analytical skills and ability to generate insights from data.
- Excellent written and verbal communication skills.
- Ability to work independently and remotely.
- Detail-oriented with strong organizational skills.
- Proven track record of improving organic search rankings and driving organic traffic.
- Experience with content management systems(wordpress/Drupal) and HTML/CSS.
- Ability to collaborate and work effectively with cross-functional teams.
- Certifications in SEO or related fields are a plus.
If you meet the above requirements and are excited about the opportunity to work on cutting-edge web projects, please submit your resume and portfolio for consideration. We are a team of dynamic professionals, and we offer a collaborative work environment where creativity and innovations are encouraged.
- Paid Time Off
- Work From Home
- Training & Development
- Performance Bonus
- Supportive & Positive Environment
- An innovative and collaborative environment with shared responsibilities and equal input
