B2B Marketing Strategist

Job Description

This is a full-stack marketing role with a strong client-facing component. You will conduct audits, build strategies, run campaigns, and manage monthly client relationships — while also owning HubSpot end-to-end to drive and track performance.

RESPONSIBILITIES

Internal Brand Marketing (HIP & Neon Canvas)

• Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels
• Oversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media team
• Support the internal sales team with quality, qualified lead flow from campaign activity
• Continuously test, optimize, and improve campaign performance based on data

Trade Shows & Events

• Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaigns
• Define clear goals and success metrics for each event and hold the team accountable to them
• Ensure lead capture, HubSpot entry, and follow-up sequences are in place before every show
• Measure and report ROI for each trade show and use that data to inform future event investment decisions

B2B Client Audits & Strategy

• Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per month
• Translate audit findings into clear, prioritized marketing strategies with defined execution plans
• Own the strategy deliverable — not just the discovery

Account Management

• Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retention
• Lead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-through
• Proactively identify upsell opportunities, warning signs, and areas where clients need more support
• Maintain client trust through consistent communication and follow-through

HubSpot & Data Analysis

• Serve as the internal HubSpot owner — responsible for the platform’s integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activities
• Build, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accounts
• Own all HubSpot field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platform
• Design and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, client account health, and trade show ROI — not just activity metrics
• Manage and audit lead capture forms, landing pages, and tracking to ensure every top-of-funnel source is properly attributed and flowing into the right pipelines
• Build and maintain deal pipelines and lifecycle stages that accurately reflect where prospects and clients are across the sales and retention process
• Identify trends, opportunities, and wins across HubSpot data for both internal brands and client portfolios — and use those insights to inform campaign decisions and strategy conversations
• Ensure HubSpot hygiene is maintained: regular list audits, deduplication, data integrity checks, and field standardization across all contacts and accounts

KEY METRICS

• Lead quality and volume delivered to the internal sales team from paid campaigns
• Campaign ROAS across Meta and Google for both internal brands
• Trade show ROI — leads captured, follow-up completion rate, and pipeline generated per event
• Client retention and satisfaction across the B2B account portfolio
• Audit-to-strategy conversion: quality and clarity of deliverables for prospective clients
• HubSpot reporting accuracy and timeliness across all accounts
• Monthly check-in completion rate and client-reported communication quality

REQUIREMENTS

• 3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing work
• Proven experience running Meta and Google Ads campaigns that generated measurable, qualified leads
• Ability to conduct and deliver professional website, SEO, and marketing audits for prospective clients
• HubSpot proficiency: reporting, pipeline visibility, contact management, and data analysis
• Polished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversations
• Experience managing multiple client accounts simultaneously
• Strong analytical mindset: you can look at data and know what it means and what to do next
• Self-directed and organized

Nice to Have

• Experience in dental, orthodontic, or healthcare marketing
• Agency background with exposure to multi-client account management
• Familiarity with SEO tools
• Content strategy or copywriting experience that supports campaign and brand work

ABOUT US

HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model.

BENEFITS

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)

SCHEDULE

• 8 am- 5 pm CST
• Monday to Friday

COMPENSATION

• $90,000 Base Salary + Commission
• Total OTE (On Target Earnings) $110,000+
• Full-time W2 position

LOCATION

• Pensacola, FL, or Memphis, TN, is strongly preferred
• Open to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN, regularly